Head of Marketing

West Ham United FC

Location: London Stadium / Hybrid

Full-time | Permanent

Salary: £70,000 - £80,000pa

Reporting to: Director of Brand, Marketing & Digital

West Ham United Football Club is on the lookout for an experienced, commercially minded marketing leader to shape the future of our brand. We are seeking a visionary Head of Marketing to lead the execution of brand, media, and marketing strategies across the Club. You’ll drive campaigns that engage fans, grow audiences, and deliver real commercial impact — across everything from ticketing and retail to hospitality and partnerships. This is an exciting opportunity to join one of the Premier League’s most ambitious clubs and lead a talented team at the intersection of sport, culture, and media.

Key Responsibilities

• Lead the development and execution of integrated marketing strategies across the Club.
• Own and evolve the West Ham United brand, ensuring consistency and relevance across all channels.
• Oversee and deliver high-performing campaigns to drive commercial results in key areas including Hospitality, Ticketing, Retail, Membership, Events, and Venue hire.
• Lead major Club-wide campaigns and product launches, working with internal and external stakeholders.
• Collaborate with partners to co-create innovative and impactful marketing activations.
• Support the ideation and go-to-market strategy for new products, services, and revenue opportunities.
• Oversee the management and growth of key digital platforms, including the Club website and mobile app, with a focus on user experience and engagement.
• Report to senior leadership and the Board, providing insight, analysis, and strategic recommendations.
• Set and manage departmental budgets.
• Build, manage, and develop a high-performing marketing team.

Ideal Candidate

• Proven experience in a senior marketing role, ideally within football, sport, media, or entertainment.
• A track record of growing audiences and converting attention into commercial success across channels such as ticketing, partnerships, digital monetisation, and retail.
• Experience leading and developing dynamic, cross‑functional marketing and media teams.
• A digital‑first mindset with expertise in brand storytelling across multiple formats and platforms (short and long‑form content, social, web, video, etc.).
• Exceptional project management and stakeholder engagement skills — with the confidence to work closely with creatives, agencies, partners, and internal leaders.
• Data‑led decision making and performance tracking skills, with the ability to demonstrate return on investment.

Join the Team

We’re looking for a passionate leader who understands modern fan behaviour and the evolving sports media landscape. If you’re ready to lead the marketing efforts of one of the Premier League’s most storied and ambitious clubs, we’d love to hear from you.

Benefits

• 25 days annual leave plus birthday off
• Pension and life insurance
• Healthcare cash scheme
• Travel season ticket loan
• Cycle to work scheme
• Priority access to match tickets
• Discounted season tickets
• Staff discounts in club store, café and official partners products and services
• Discounted gym membership and onsite fitness facilities
• Family friendly leave policies
• Company social events

Equity, Diversity & Inclusion

We are committed to eliminating barriers and fostering an inclusive environment. Candidates must demonstrate commitment to equity, diversity, and inclusion and uphold best practices to create a discrimination‑free culture.

Safeguarding

We require a strong commitment to the safety and welfare of children, young people, and adults at risk. Successful candidates must undergo background checks and follow safeguarding reporting procedures.

How to Apply

To apply, please submit your application via our careers portal: https://www.careers.whufc.com

Deadline: 5pm Wednesday 29th October 2025

Please note: Due to the high volume of applications expected, only shortlisted candidates will be contacted.