Head of Marketing – Turn freshWIPES into a Household Name

Lower Dicker, East Sussex (Hybrid) | Full-Time | In-office 3 days/week

£50–70k DOE | Apply:recruitment@freshwipes.co.uk

(CV + cover letter)

About Us

We’re freshWIPES— the UK’s multi-award-winning, rinse-free hygiene brand helping people stay clean and confident when they can’t shower. From hospitals and pharmacies to QVC and travel, we’re a fast-growing challenger brand with a big heart, big mission, and a very real sense of humour. We move quickly, we care deeply, and we’re building something special.

The Role

Not your average “own our socials and run a few ads” gig. You’ll be the architect of our end-to-end marketing— taking freshWIPES from cult favourite to household name. Strategy + sleeves-rolled-up execution. Brand + performance. Retail + digital. If you’re equally happy in Klaviyo as you are in a boardroom… hello, friend.

What You’ll Be Doing

• Own the full marketing strategy across digital, retail, PR, and partnerships.
• Plan and deliver new product launches (we’ve got some exciting ones coming).
• Run campaigns and budgets with clear goals and reporting (ROI is everything to us).
• Level up our lifecycle marketing— Klaviyo flows, segmentation, testing, reporting.
• Manage agencies & freelancers (creative, media, PR) and get the very best from them.
• Keep our brand voice consistent from packaging to TikTok, from pharmacist screens to QVC.
• Grow retail demand with trade marketing that makes buyers and store teams love us.
• Collaborate cross-functionally with Ops, Sales, and Product to keep launches smooth.

Must-Haves

• Proven experience in FMCG/retail or a high-growth challenger brand.
• Klaviyo pro (flows, splits, deliverability, segmentation, revenue attribution).
• Shopify-confident, with working knowledge of apps like Recharge and Collabs.
• Campaign ownership end-to-end: strategy → creative brief → execution → post-mortem.
• Strong grasp of performance metrics: CAC, ROAS, MER, CLTV, contribution margin.
• Comfortable across all media, not just digital (retail/trade, OOH, PR, events).
• Calm with press & media attention (planned and… occasionally chaotic).
• Canva-capable for quick-turn mockups and edits.
• A collaborative leader who can set standards, coach freelancers, and lift the room.

Nice-to-Haves

• Experience launching new products into retail and supporting national listings.
• PR & crisis comms familiarity (preferably used lightly!).
• Community building, influencer/UGC, and smart partnerships.
• Worked with eco-conscious or purpose-led brands.

Why You’ll Love It Here

• Hybrid working (HQ in East Sussex; easy reach of Brighton & London).
• Flexible working options that respect real life.
• Free lunch on site (yes, really).
• 25 days’ holiday + bank holidays.
• Huge creative freedom in a values-led, award-winning brand.
• A small, passionate team that punches above its weight— and celebrates the wins.
• Salary £50–70k DOE + the chance to make a big, visible impact.

The Process

1. Send CV + cover letter (tell us why you’re the one).
2. Intro via Teams
3. In-office meeting.
4. Final stage: present a 90-day plan (we’ll give you a tidy brief).

Ready to roll up your sleeves and keep the nation fresh?

Email recruitment@freshwipes.co.uk

with your CV and cover letter.

PS: We’re big on kindness, humour, fun, accountability, and getting stuff done. If you're the same, get in touch. No agencies please.