Overview

Head of Marketing at Dayinsure – Near Manchester, hybrid but with regular presence. This is a senior leadership role reporting to the executive team with a focus on developing and implementing a D2C marketing strategy, driving digital acquisition, and evolving the brand across creative and media. The role also includes recruiting and motivating a new marketing team.

About the Company

Founded in 2006, Dayinsure was the first to offer Temporary car insurance within a sector experiencing >20% YoY growth. Dayinsure has a track record of product innovation and key corporate insurer partnerships that maintain its leadership in the market. A new CEO has been appointed and the company is pursuing an ambitious growth agenda, with a management team focused on marketing, ecommerce, pricing, partnerships and data.

Joining Dayinsure offers the opportunity to make a significant impact at the start of a new phase of growth and investment in a profitable and exciting business within a growing market.

The Role

Dayinsure are looking for a hands-on and commercially minded Head of Marketing to develop and implement the D2C marketing strategy, lead the digital acquisition programme, build a clear social media presence and evolve the brand in creative and media. The role requires recruiting and motivating a new marketing team. This is a Senior Leadership Team position as the primary marketing leader responsible for driving commercial success through an innovative consumer marketing strategy. The role has a growing marketing budget (currently around £10m) and focuses on growing customer acquisition and retention across digital channels while optimising Cost-Per-Acquisition.

This is an ideal opportunity for a commercially focused, hands-on Marketing Leader with strong experience in D2C digital acquisition, social media and expanding marketing programmes into broader reach channels.

Key Responsibilities

• Develop and implement Dayinsure’s D2C marketing strategy aligned to business goals and growth targets, bringing an innovative and creative approach to increase market share, improve commercial performance and optimise Cost-Per-Acquisition.
• Drive customer acquisition through a multichannel approach, including Paid Channels.
• Monitor and analyse campaign performance to maximise ROI.
• Build a world-class CRM programme to drive value and retain existing customers.
• Lead and develop a high-performing team of specialist consumer marketing professionals.
• Blend creative/brand thinking with data and media expertise.
• Create brand advocacy to drive repeat purchases.
• Own and manage the marketing budget (c. £10m+).

What We’re Looking For

• Proven leader in D2C digital marketing with strong social media skills.
• Commercially minded marketer with a track record of driving growth in SME consumer services.
• Strong experience in multichannel digital marketing strategy.
• Strong leadership skills and experience managing a high-performing team.
• Experience managing CRM and loyalty activities.
• App marketing experience would be beneficial.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing
• Industries: Insurance, Financial Services, and Consumer Services