About the role

Up Learn is looking for a strategic, hands-on Head of Marketing to lead and scale our marketing function as we enter an exciting phase of growth. You’ll be responsible for developing and executing our overall marketing strategy across both B2B and B2C segments, with a focus on generating demand, increasing brand awareness, and driving customer acquisition and retention.

This role reports directly into the Chief Revenue Officer.

This role is ideal for a marketing leader who combines creativity with analytical rigour, enjoys building high-performing teams, and wants to have a major impact at a mission-driven EdTech company.

About us

Up Learn has built the world’s most effective learning experience, combining cognitive science, instructional theory, and artificial intelligence.

• Effective: 97% of students who complete Up Learn courses achieve an A*/A, starting from grades as low as Ds and Es
• Engaging: Over 13 million hours of learning completed
• Scaling: Tens of thousands of students, 800+ schools, and growing partnerships with universities, charities, and MATs

We are a strong team of around 50 employees, backed by investors like Forward Partners and the Branson family (Virgin). For every student who pays, we give a full scholarship to a student who can’t.

About you

You are a data-driven, results-oriented marketer with a proven track record of leading and scaling marketing efforts in a fast-paced, high-growth environment. With at least 5 years of marketing experience (including team leadership), you bring a deep understanding of full-funnel marketing strategy and execution - from brand positioning to performance marketing and everything in between.

You’re as comfortable setting vision and strategy as you are getting stuck into campaign execution. You thrive in cross-functional teams, communicate clearly, and are passionate about making a difference in education.

Key responsibilities

Marketing Strategy & Leadership:

• Own and evolve the company’s marketing strategy across B2B and B2C, aligned with company goals
• Lead, mentor and grow a high-performing marketing team across content, digital, CRM, and partnerships
• Work closely with Sales, Product, and Customer Success to drive alignment and deliver results

Brand & Messaging:

• Define and elevate Up Learn’s brand identity, positioning, and messaging across all channels
• Ensure consistency of voice and tone across marketing touchpoints

Demand Generation & Growth:

• Oversee and execute lead generation across paid and organic channels including SEO, PPC, social, and email
• Develop and optimise customer acquisition and retention campaigns (B2B and B2C)
• Use A/B testing, data analysis, and experimentation to improve conversion rates and ROI

Content & Communications:

• Guide the development of compelling content—from thought leadership to case studies and landing pages
• Drive marketing communications that build trust and credibility with educators, students, and parents

Marketing Operations & Analytics:

• Define KPIs, track performance across campaigns, and report on impact to key stakeholders
• Manage the marketing tech stack (including CRM, email automation, analytics tools) to improve efficiency and visibility

• 5+ years’ experience in marketing, with at least 2 years in a leadership role
• Proven experience developing and scaling B2B and B2C marketing strategies
• Strong leadership and team management skills, with the ability to hire, coach, and develop talent
• Excellent written and verbal communication skills, with a passion for storytelling and brand building
• Deep understanding of demand generation, performance marketing, and marketing automation
• Strong analytical mindset, with experience using data to make decisions and optimise performance
• Familiarity with CRM tools (HubSpot preferred), CMS platforms (WordPress), and reporting tools
• A collaborative, low-ego approach, and the ability to work cross-functionally in a fast-moving environment
• Background in SaaS, EdTech, or startup/scale-up environments
• Bonus/nice to have:
• Experience in marketing for the UK education sector
• Working knowledge of SEO, PPC, and CRO best practices

We provide a great set of benefits that all focus on helping Up Learn team members lead healthy and fulfilling lives.

Working at Up Learn gives you:

️ Awesome colleagues! We’ve put together a cracking team, and now you’re part of it you’ll shape the future of it

Meaningful, fulfilling and engaging work that has an immediate positive impact on tens of thousands of students and the potential to impact millions of students

The opportunity to build the future of education and accelerate the advance of humanity’s ability to learn

Tons of opportunities to learn and develop a wide range of skills including marketing strategy, data analytics, content writing, project management, and more

Up Learn supports a hybrid working environment with a minimum of two days in the office per week (one team day and one company day) and the rest is up to you!

Key benefits:

A competitive salary plus quarterly incentives and bonus

~35 days of paid holiday per year made up of: 26 days of bookable holiday, plus bank holidays, plus unlimited ‘extra days’ (i.e. if you need a few more days, no problem)

Significantly enhanced parental leave

Level 6 (highest level) dental insurance

Paid-for coffee breaks (a great chance to get to know the team)

Paid-for sporting activities like 5-a-side football games, badminton games, monthly CrossFit sessions as well as an in-office shower to make it easier to participate

Annual 3-day company off-site where we fly in our international team members, get out of the city and take a break together

A spacious and bright private office in Old Street, with delicious coffee, a selection of teas and unlimited snacks and drinks

Cycle-to-Work: we are registered so you can buy a bike and accessories tax-free

Unlimited budget for any work-related books you need

Family access to Up Learn: your family and close relatives get unlimited access to any Up Learn course for free!

Our core values:

Live for Learning: we are open-minded and have a never-quenched thirst for learning, expanding our experiences, getting feedback, iterating and improving

Strive for Consistent Excellence: we hold an extremely high standard, pay attention to the details and take pride in consistency

Objective and Rational: we think from first principles, avoid biases, use believability, regulate our emotions and are obligated to dissent when we disagree

Relentlessly Resourceful: we are honey badgers, we don’t compromise, we work smart and get the job done

Caring and Compassionate: we demonstrate care and compassion for ourselves, each other and for students