Overview

Head of Marketing (Loop Marketing Lead) – Centralise

Location: UK/Ireland/EU (remote-first)

Mission

Own and implement Centralise’s marketing strategy through Loop Marketing: establish a brand voice people trust, tailor experiences with first-party data and AI, amplify across diversified channels, and run a continuous learn-and-improve cycle that fuels pipeline and retention, with the ability to scale marketing impact in line with Centralise’s growth.

Responsibilities

Express (Brand & Narrative)

• Define Centralise’s positioning, POV, and editorial standards; build a modular messaging system for offers, case studies, and thought leadership.
• Create and deliver a quarterly Narrative & Offers Map aligned to revenue goals.
• Turn first-party data into segmentation and next-best-content rules in HubSpot (lists, smart content, workflows).
• Operationalise AI-assisted production (briefs, outlines, variants) while enforcing quality and compliance.

Amplify (Distribution & Growth)

• Diversify away from search-dependence: social, newsletters, community, partnerships, events, podcasts, PR.
• Build creator/collab motions.

Evolve (Measurement & Learning)

• Own the marketing scorecard (weekly): pipeline, contribution to revenue, CAC/LTV, win-rate lift, velocity, channel mix.
• Run experimentation: test design, audience selection, content variants, and channel allocation; close the loop with Sales.
• Ensure marketing contributes directly to revenue growth, aligning efforts with sales velocity and retention goals.

Leadership & Alignment

• Act as a strategic partner to Sales, Services, and the executive team, ensuring marketing strategy is integrated with company growth priorities.

Your toolkit

• HubSpot Marketing & Content Hubs; Data Hub & Breeze/AI agents for research, content assistance, and insights; GA4.

What we’re hiring for

• Data-obsessed: fluent with cohorting, contribution analysis, and experiment design; can separate noise from signal.
• AI-passionate & literate: knows when to use AI for research, drafting, personalisation, and insight generation without sacrificing originality or brand.
• Content & strategy excellence: can turn a POV into programs, franchises, and distribution that compound.
• Commercially driven: proven ability to connect marketing activity directly to revenue outcomes and company growth.
• 5 years in B2B marketing (agency or SaaS), HubSpot experience strongly preferred.
• Excellent editorial judgment; strong partner to Sales, Services, and leadership.

Why Join Us?

• Growth Opportunities: Join a fast-growing company with leadership and advancement potential.
• Collaborative Environment: Work with a team of industry experts in a supportive and innovative culture.
• Impact: Play a critical role in shaping solutions for high-profile clients and driving real business results.
• Remote working with 1 day a month in the office with the team.
• Wellbeing Stipend: £600 annual stipend to support your health and wellness.
• Generous Holiday Allowance: 22 days holiday plus bank holidays, with an additional day per year (up to 27 days).
• Pension & Healthcare: Comprehensive benefits to ensure your financial and physical well-being.
• Referral Bonuses: Generous incentives for successful referrals.

Apply

Apply now to take your career to the next level and make a lasting impact in a senior role!