Contract Type: Full Time - Fixed term 12 months
Location: Brighton Head Office - Britannia House
As a Head of Marketing within Brand Marketing, you will play a key role in the team responsible for coordinating portfolio-wide positioning activities to UK, Ireland and increasingly APAC as destination markets, partners and programmes. This includes the development and coordination of marketing plans across new and existing partnerships and products in line with Study Group’s brand and marketing strategy.
You will play a key integral role in ensuring the consistency of Study Group’s brand positioning across the brand proposition hierarchy and lead the engagement with some of our university and international delivery partners to ensure their objectives, brand positioning and reputation are delivered through our GTM plans.
This pivotal role involves creating and maintaining differentiated value propositions, developing go-to-market plans, and managing new product launches through various channels. Collaborating with cross-functional teams, you'll identify key initiatives to expand brand reach, maximize student recruitment, and meet partner expectations.
Your expertise will contribute to annual marketing plans, innovative collateral, and sales enablement tools, enhancing overall recruitment effectiveness and ensuring partner success.
ABOUT THE ROLE
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Launch to market activities: For new partners and products, develop and define differentiated, segmented propositions across our brand hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our study destinations and delivery level propositions
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Marketing Collateral & positioning: Ensure our portfolio of existing and new products achieve their targets through innovative and well executed product marketing initiatives across our portfolio of product categories
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Relationship management: Act as a marketing interface between our partners and internal Study Group teams to help define the overall proposition and story for internal and external stakeholders and customers
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Brand awareness: Work in collaboration with Customer Marketing to increase our brand awareness across our key source geographies ensuring brand consistency and clarity with each of our core audiences (university partners, agents, schools, prospective students)
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Product proposition development: Based on customer insight, develop and define differentiated, segmented propositions across our product hierarchy, positioning and messaging for customers and prospects with a particular focus on developing clear propositions for our product portfolio
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Go to market planning & coordination: Work with colleagues in Sales, Product, Partner Recruitment and wider marketing teams to design the optimum go to market approach for new products ensuring student recruitment, brand reach and partner satisfaction targets are met
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Marketing campaigns: contribute ideas, support and deliver the marketing and communications assets and toolkits for marketing and sales colleagues that enable them to create and execute appropriate and powerful campaigns
ABOUT YOU
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Qualified to Bachelor degree level
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Understanding of Higher Education market
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International marketing experience (ideally in APAC, Middle East)
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Senior marketing experience in an international context, across the entire marketing mix
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Experience liaising and managing peer relationships with external third parties
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Ability to contribute to tenders / new business development requests
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Line management responsibility
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Ability to mentor and develop team members – whether directly managing or liaising in a matrix way of working
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Strong communicator with excellent verbal and writing skills, a keen visual sense, and an eye for detail.
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Experience developing and implementing strategic integrated marketing plans across the channel mix.
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Integrated marketing mind set, passion for storytelling through multiple media types.
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Commercial awareness
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Ability to work independently
ABOUT US
Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available.
ORGANISATIONAL COMPLIANCE
Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants, the following checks will be conducted- Criminal Background Check (country-specific), x2 References, ID and Right to Work checks as well as Education Verification.
We are proud to be an equal-opportunity employer, and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor.
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