Overview

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At Macphie, we are a leading family-owned ingredient manufacturer nestled in the scenic region of Glenbervie, Aberdeenshire. Our exceptional range of products, including award-winning sauces, bakery ingredients, and indulgent ice cream toppings, is featured in some of the world's top food brands. We pride ourselves on our commitment to innovation, sustainability, and quality, offering everything from plant-based solutions to gluten-free options.

About the Role

12 Months FTC, with Regular travel to Head office in Aberdeen

The Head of Marketing Strategy is responsible for shaping and delivering a long-term, insight-led marketing strategy that drives growth across UK and international B2B markets in the food ingredients sector.

This role combines commercial acumen, market intelligence, and strategic planning to position the business as a trusted partner to food manufacturers and industry stakeholders. It ensures that marketing efforts are aligned with customer needs, innovation pipelines, and global market dynamics.

Key Accountabilities & Responsibilities

• Develop and lead the global marketing strategy, ensuring alignment with business objectives and commercial priorities.
• Conduct market, customer, and competitor analysis to identify trends, opportunities, and risks across key regions and categories.
• Translate strategic insights into actionable marketing plans that support innovation, sales enablement, and brand positioning.
• Collaborate closely with commercial, product development, and innovation teams to ensure marketing strategy supports pipeline development and customer engagement.
• Lead the creation of value propositions, messaging frameworks, and go-to-market strategies for new and existing products.
• Support the development of content and campaigns by providing strategic direction and ensuring consistency across channels and markets.
• Monitor and evaluate the effectiveness of marketing initiatives, using data and KPIs to inform continuous improvement.
• Act as a strategic partner to senior leadership, contributing to business planning and growth initiatives.
• Define and activate an international marketing strategy, ensuring brand, product, and category plans are clearly scoped, aligned, and executed across global markets.
• Shape the strategic direction for brand, product, and category development, acting as a gatekeeper for new opportunities to ensure alignment with the company’s product strategy and long-term growth priorities.
• Lead the marketing contribution to strategic projects beyond the core NPD/EPD pipeline, driving cross-functional collaboration on initiatives such as external partnerships, collaborations, and market expansion opportunities.

Required Behavioural Competencies

The ideal candidate can communicate complex brand strategy and marketing information clearly to stakeholders and contribute to strategic decision-making of the business. They will be adept at analysing marketing data, reaching conclusions that shape the business strategy and direction.

• Strategic thinker with strong commercial acumen
• Able to develop and execute marketing strategies that align with business goals and drive revenue growth. Combines market insight with financial awareness to make informed, impactful decisions.
• Excellent leadership and team development skills
• Inspires and guides marketing teams to perform at their best, fostering a culture of creativity, accountability, and continuous improvement. Skilled in mentoring talent and building high-performing, collaborative teams.
• Ability to balance long-term strategy with hands-on delivery
• Capable of setting a clear strategic direction while remaining actively involved in day-to-day execution. Ensures that plans are not only visionary but also practical and results oriented.
• Strong communication and stakeholder management skills
• Communicates effectively across all levels of the organization and with external partners. Builds trust and alignment by translating marketing initiatives into clear value for stakeholders.
• Results-driven, adaptable, and collaborative
• Focused on achieving measurable outcomes while remaining flexible in a fast-changing environment. Works cross-functionally to deliver integrated solutions that support broader business objectives.

Skills / Knowledge & Experience

• Proven senior-level marketing experience within the food / beverage or consumer product industries, preferably in a B2B environment.
• Track record of leading and managing strategic reviews and contributing to business direction.
• Experience of marketing to both UK food / beverage service channels and manufacturers or equivalent.
• Strong experience managing company brand portfolios in addition to operating in an own brand / white label environment.
• Brand and product knowledge extending to ingredient-based production.
• Degree qualified in Marketing, Business, or a related field.
• Coach / mentor marketing and commercial colleagues to improve understanding of marketing strategy and application.
• International food / beverage marketing experience, particularly in quick service, restaurant chains and commercial / marketing activity to other businesses.
• Experience supporting growth in new markets.
• CIM or equivalent professional marketing qualification.

Key Relationships

• All members of the Executive team and Senior leadership team.
• External trade bodies and marketing agencies / suppliers both in the UK and internationally
• Public Relations and industry press
• External business strategists

Details

• Seniority level: Mid-Senior level
• Employment type: Contract
• Job function: Marketing
• Industries: Food and Beverage Manufacturing

Closing date for applications is Friday 3rd October 2025.