Head of Marketing (International Eye Care Charity, home based in the UK) The Organisation Our client is a UK-based international development healthcare charity supporting sight restoration and prevention of blindness. With a mission to provide high-quality, free eye care to underprivileged communities, the organisation has transformed the lives of millions. As it strengthens its presence in the UK, it is seeking a seasoned marketing leader to help grow its reach, deepen supporter engagement, and enhance its brand. The Role This is a senior-level opportunity for a strategic and hands-on marketing professional to lead content, campaigns, and digital engagement. The Head of Marketing will be responsible for growing brand awareness, managing multi-channel campaigns, and delivering high-quality communications that reflect the organisation’s mission and impact. The role involves managing a small budget and external agencies, while working closely with leadership to align messaging with key goals. Key responsibilities include overseeing brand strategy and positioning, leading on email, web, social, SEO, and PPC, and delivering integrated campaigns—particularly during high-impact periods such as Ramadan. The role requires strong project management skills and the ability to evaluate campaign performance through analytics and KPI reporting. The ...