Head of Marketing & Brand Strategy
Location: London
X4 Life Sciences
EU work permit required:
Job Opportunity: Omnichannel Strategy and Marketing Manager
Location: London, Hybrid (2 days a week in office)
A global organization in the healthcare sector is currently looking for a Omnichannel Strategy and Marketing Manager to join their team. This is a strategic role within the company's omnichannel delivery framework, where the successful candidate will play a pivotal part in driving integrated marketing programs aimed at engaging healthcare professionals, patients, caregivers, and other key stakeholders.
These campaigns will span multiple channels, including field marketing, digital platforms (such as web, email, SEM, social media), traditional media, and more.
You will manage multiple projects, balancing competing priorities and ensuring timely and effective execution.
Operational Excellence: You will be responsible for managing key performance indicators (KPIs), setting benchmarks, and optimizing campaign tactics in partnership with analytics teams.
Consulting & Guidance: You will provide expert advice on digital strategies, marketing technologies, regulatory compliance, and best practices, ensuring that all tactics are aligned with business needs and industry standards.
Experience: Strong background in omnichannel marketing and digital strategies , with at least 7 years of experience in brand operations, project management, or digital strategy, in the healthcare or pharmaceutical industry.
Proven experience with marketing technology tools and platforms. Brand Management: Experience in launching new products and managing brands within a digital-first environment. A deep understanding of healthcare marketing, including regulatory compliance, is highly preferred.
Project Management: Strong program management skills with the ability to oversee multiple projects and deliverables, ensuring deadlines and quality standards are met.
Analytical & Strategic Thinking: Ability to leverage data to make informed decisions and continuously optimize marketing efforts.
This is a fantastic opportunity to make a significant impact within a forward-thinking healthcare organization. You will be part of a dynamic team, working alongside industry experts to drive transformative marketing programs. The company offers a collaborative work environment, with hybrid or remote working options to support a healthy work-life balance. Apply
