Overview

Head of Marketing, Brand Development and Engagement — London / Scotland. Reports to: Director of Clients & Markets. Direct Reports: Marketing, Brand Development and Engagement team. Contract Type: Permanent. Hours: Full-Time.

Dentons is at an exciting time in its strategy and a major focus on marketing and business development activity is seen as crucial to its success. This role leads the firm’s marketing strategy, brand positioning, and client engagement initiatives, working closely with the Director of Clients and Markets as part of the department’s senior leadership team to enhance the firm’s reputation among client decision-makers and drive engagement with creativity and innovation.

Responsibilities

• Develop and execute the firm’s marketing programme in alignment with strategic objectives and growth targets.
• Lead brand development initiatives to strengthen the firm’s market position and reputation.
• Oversee client engagement programmes, including events, thought leadership, and digital campaigns.
• Manage and grow the marketing and engagement team, providing leadership, coaching and development.
• Monitor and analyse market trends, competitor activity, and client feedback to inform decisions.
• Ensure brand consistency and compliance across all external and internal communications.
• Oversee the production of relevant collateral.
• Manage relationships with external agencies and suppliers as required.
• Set and manage marketing budgets, ensuring effective allocation of resources and ROI measurement.
• Report on marketing performance and engagement metrics to the Directors of Clients & Markets and other stakeholders.

Key Skills and Experience

• Significant experience in a senior marketing role within a professional services environment, preferably legal or a consultancy/agency working in this space.
• Proven track record in brand development, marketing strategy, and client engagement.
• Strong leadership and team management skills.
• Excellent communication, influencing, and stakeholder management abilities.
• Commercially astute with a data-driven approach to marketing and engagement.
• Experience managing budgets and external suppliers.
• Degree or equivalent qualification in Marketing, Business, or a related field; CIM or similar professional accreditation desirable.

Personal Attributes

• Creative thinker with a proactive, results-oriented approach and the empathy skills to drive engagement.
• Collaborative and able to work effectively across all levels of the firm.
• Strong attention to detail and commitment to quality.

Firm Profile

Across more than 80 countries, Dentons helps you grow, protect, operate and finance your organisation by providing uniquely global and deeply local legal solutions. Polycentric, purpose-driven and committed to inclusion, diversity, equity and sustainability, we focus on what matters most to you. www.dentons.com

Inclusion and Diversity

We are committed to building an inclusive culture where our people can thrive. A richness of backgrounds, experiences and perspectives helps us best serve our clients and communities. More about inclusion and diversity at Dentons: Inclusion and Diversity.

Dentons is committed to providing equal opportunities for all. We welcome applications from everyone including all ages, ethnicities, religions, sexes, sexual orientations, gender identities, nationalities, neurodiversity, disabilities, and parental or caring responsibilities. We also offer flexible working hours.

During the application process, all applicants can tell us about any adjustments or support they require. Any information shared is treated in confidence.

If you have questions about this role criteria, please email recruitment.matters@dentons.com.

NO AGENCIES PLEASE

Direct applications via our careers page are welcome; for questions, please email recruitment.matters@dentons.com. Enquiries only – applications will not be accepted via email for CV submissions.

Please note that unsolicited CVs or terms of business will not be accepted.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Marketing Services