Social network you want to login/join with:

Head of Lifecycle Marketing at Booksy

Your career as Head of Lifecycle Marketing at Booksy will provide you with the opportunity to own the end-to-end customer journey for both providers and customers on one of the leading beauty, health, and wellness marketplace platforms in the world.

Reporting to the Director of Growth Marketing and working closely with colleagues in Martech, Data, and Product, you’ll lead a team of 4-5 CRM specialists in planning and delivering CRM campaigns while ensuring seamless CRM stack integration.

Much of your motivation and satisfaction will come from knowing the responsibility you’ll have, the freedom you’ll experience, and the role you’ll play in building and scaling segmented lifecycle programs that drive engagement, improve retention, and increase customer lifetime value (LTV).

Requirements

Essentially, to succeed in this role, you’ll need…

• Proven success in lifecycle marketing, ideally within a SaaS or marketplace environment.
• Deep understanding of CRM platforms (e.g., Salesforce, HubSpot, Marketo, Iterable) and experience managing CRM tech stacks and Customer Data Platforms (CDPs).
• Excellent communication, leadership, and project management skills.
• Strong cross-functional collaboration skills, with the ability to work effectively with product, data, and engineering teams.
• Expertise in customer segmentation, data-driven marketing strategies, and personalization techniques.
• Experience in driving customer acquisition, onboarding, retention, and reactivation strategies with measurable results.
• Familiarity with marketing attribution models and marketing funnel optimization.

Benefits

• Be part of the world’s fastest-growing beauty marketplace.
• Flexible working hours and remote work options within your country.
• Work with a supportive, international team across 6 countries.
• Additional benefits depending on location.

About Booksy

At Booksy, you join a global team dedicated to helping people feel great about themselves daily. We empower entrepreneurs and support customers in creating 'me time' moments. Our scale-up offers opportunities and challenges for those who enjoy solving problems, creating clarity, and growing their careers amid change.

Diversity and Inclusion

We strive to create an inclusive environment for all backgrounds. If you need accessibility adjustments during the interview process, contact us at [emailprotected].