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Reports To: Marketing Director

Location: UK-wide remote position with travel across the UK required. Option to work from one of Wren Sterling's offices.

Company Overview

Wren Sterling is a UK-wide independent financial advice business working with over 20,000 clients. In complex markets that change frequently, we help our Workplace and Private clients make the right financial choices to make them feel confident and in control of their finances.

In the Private Client market, we specialise in all aspects of pensions, investments, retirement planning, estate planning and tax planning. For our Workplace clients we are experts in workplace pensions, employee benefits, and workplace wellbeing strategies, helping organisations and their employees take the biggest financial decisions.

We’re a fast-growing business that is committed to giving our employees a fulfilling experience where everyone can grow professionally in a supportive environment. Our values guide everything we do, from how we support our colleagues to how we serve our clients.

Wren Sterling is part of the Wren Sterling Group, which includes Magnus, a fund management business. Together, the businesses look after over £11bn of assets under management.

Qualifications

• GSCEs or equivalent (including Maths and English)
• 3 years in a marketing leadership role and over 8 years total experience specialising in performance marketing, either in-house or at an agency
• Financial planning or professional services experience

Role Overview

Wren Sterling’s lead generation work is scaling quickly. We’ve proven the concept, we’re profitable, and now we’re looking for someone to come and own the next stage.

We’re looking for a dynamic and commercially minded Head of Growth Marketing to run our lead generation strategy and execution.

This role will be pivotal in scaling our marketing efforts and matching the ambition of the business to become one of the go-to brands in the UK financial advice market.

First and foremost, you must be a digital marketing pro. Growing our Direct channel through SEO and performance marketing is a priority, so you’ll need to demonstrate experience of growing leads and revenue, digitally – either in-house or at an agency.

Alongside that, you need to be looking one step ahead to what’s going to make Wren Sterling stand out to prospects in the future.

We do some paid-for leads work to give our sales teams access to warm leads, and this person will optimise the combination of that and our digital marketing to maximise ROI, working closely with the Sales Leadership and Marketing Director to make recommendations and execute.

Other growth areas where you can make a difference include our Workplace channel, where we help employers to optimise their employee benefits strategy and in turn, help their employees make the right decisions with their finances – so cross-referring to our Private Client sales team.

We also have a Partnerships channel which includes Building Societies and our professional connections, as well as referral relationships with global insurers and some of the UK’s biggest listed firms.

Wren Sterling’s Marketing team is lean and efficient with a reputation in the business for getting things done. You’ll need a proactive approach and be willing to contribute to areas outside of your immediate remit to make sure we hit our departmental objectives.

Key Responsibilities

• Develop and lead Wren Sterling’s growth marketing strategy across paid media, SEO, and paid-for leads
• Own the marketing funnel from awareness to conversion, optimising performance at each stage.
• Work with the Marketing Director to agree growth initiatives with brand strategy and business objectives.

Performance Marketing

• Manage and optimise paid campaigns (PPC, display, social) to drive qualified leads.
• Implement A/B testing, conversion rate optimisation, and attribution modelling.
• Work with the wider Marketing team to agree marketing automation and CRM campaigns to nurture leads and improve lifecycle marketing.

Data & Analytics

• Define and track KPIs across all campaigns, reporting on ROI and insights to senior stakeholders.
• Use data to inform decision-making, improve targeting, and personalise user journeys.

Innovation & Brand Growth

• Identify new channels, tools, and tactics to expand reach and engagement.
• Stay ahead of industry trends and competitor activity to inform strategy.

Essential skills:

• Excellent leadership, communication, and stakeholder management skills
• Attention to detail is paramount
• Confidence to deal effectively with third party agencies and colleagues.
• Ability to efficiently manage priorities and workloads
• Ability to stick to strict deadlines
• Self-motivated
• Ability to promote a team spirit and sense of purpose
• Ability to work under pressure

Key Performance Indicators

Performance will be measured by:

• Role-specific objectives to be agreed with the Marketing Director, but likely to include lead generation targets, lead quality targets, and other digital marketing KPIs
• Positive feedback from team members and key stakeholders.
• Behaviour aligned to Wren Sterling's company values.
• Adherence to all company policies and procedures.
• Adherence to compliance and other legal regulatory processes.