Head of Digital Marketing
New Yesterday
Overview
- Lead the digital function across multiple fast-growing DTC retail brands
- Fully onsite opportunity based in Buckinghamshire
About Our Client
A fast-growing UK scale-up transforming comfort-driven living through innovative, design-led products across multiple retail brands.
Job Description
This is a pivotal role for someone who thrives in a fast-paced, entrepreneurial environment, is comfortable operating at both strategic and tactical levels, and has a proven track record of growing brands from early-stage through to scale-up.
- Own and lead full-funnel digital marketing across SEO, PPC, Display, Affiliates, Influencers, CRM, Email, WhatsApp, Social, Paid Social, App, Direct Mail, and Analytics.
- Oversee tag management systems, ensuring data integrity and actionable insights across platforms.
- Develop and deliver impactful campaigns across both digital and traditional channels, including Meta, Google, and ATL.
- Drive customer acquisition, engagement, and retention through innovative multi-channel strategies.
- Manage daily trading activity across Shopify and WooCommerce platforms.
- Oversee CMS, CRO, merchandising, promotions, content, and customer journey optimisation.
- Partner with creative and brand teams to deliver a cohesive digital customer experience.
- Lead the development and continuous improvement of the DTC websites.
- Ensure digital infrastructure supports scalability, automation, and personalisation.
- Lead, mentor, and inspire a high-performing cross-functional digital team of 2 direct reports.
- Balance short-term commercial performance with long-term strategic growth.
- Foster a collaborative, agile, and data-driven culture focused on excellence in performance, brand, and customer experience.
- Manage external agencies and partners to maximise ROI and brand impact.
The Successful Applicant
About You:
- Strong creative acumen with an eye for detail.
- Proven track record driving digital and eCommerce growth, conversion, and customer acquisition.
- Skilled in CRM platforms to scale performance and customer experience.
- Strong collaborator with experience managing stakeholders, agencies, and partners.
- Data-driven mindset with sharp commercial focus to optimise ROI and performance.
- Customer-obsessed innovator who enhances engagement and retention through digital.
- Inspiring leader who builds, mentors, and motivates high-performing digital teams.
What\'s on Offer
- Salary of £70,000 per annum.
- 25 days annual leave.
- Pension contribution.
- Opportunities to innovate and shape the company\'s digital presence.
- A permanent role within a respected company.
- A collaborative, supportive and forward-thinking work environment.
- Location:
- United Kingdom
- Job Type:
- FullTime
- Category:
- Marketing & Media