Join to apply for the Head of Digital Marketing role at Mulberry England.

Role Overview

The Head of Digital Marketing will lead the next phase of the Global Mulberry digital marketing strategy and channel optimisation. This role will oversee all aspects of digital marketing, partnering with the organisation to drive profitable customer acquisition, consumer engagement, and retention.

Duties and Responsibilities

• Define the annual Digital Marketing strategy, manage digital media budgets, set annual customer retention forecasts, and support business turnover through Digital Marketing channels.
• Manage and mentor a team of digital marketing professionals, agencies, and partners.
• Manage global spend allocation for Digital Marketing activities, working closely with global finance teams on forecasting and budgeting processes.
• Work with the Global Brand Marketing and Regional Leads to develop holistic, cross‑channel marketing campaigns, identify and leverage digital opportunities that support the central communications strategy.
• Identify growth and development opportunities through transparent and actionable business reporting and insights that can be shared and easily understood by the wider business.
• Work closely with the Marketing, Trading and Retail teams to develop digital CRM programmes, driving acquisition and retention to build loyalty and convert high‑potential Mulberry customers.
• Oversee the management of paid media campaigns (search, display, social, programmatic, affiliates), setting agency/team objectives to deliver annual growth and maintain positioning.
• Create and manage the SEO strategy, working with the organisation to ensure SEO is always a considered factor for all site development, site content, organic social media and press activity.
• Work closely with Brand Marketing to plan and execute global digital content partnerships with key publishers to reach and engage new audiences.

Culture & Values

• Embrace and demonstrate the Mulberry values and behaviours: honesty, dynamism, and a community‑oriented spirit.
• Support Mulberry to deliver an inclusive culture, acting in a way that is open‑minded and respectful towards others and recognising that views, opinions, and experiences may not always be shared.
• Act as an ambassador for Mulberry and communicate positively about the brand.

Sustainability

• As a certified B Corp, we are committed to using business as a force for good and encourage environmentally and socially responsible practices across Climate, Circularity, and Community.
• Help foster a culture where diversity is celebrated and every individual feels valued, respected, and included. Champion equity, empathy, and understanding in all interactions – internally and externally.

Skills and Experience Required

• Excellent understanding of Digital Marketing with 10+ years of experience.
• Expert understanding of e‑commerce and digital experience, particularly within the luxury industry.
• A strong and diplomatic team player, able to work across multiple departments with differing objectives.
• Ability to lead, motivate and inspire a team, both within the digital department and across the wider business and third parties.
• Ability to manage a multi‑million‑pound marketing budget whilst maximising the return on investment.

Equal Opportunity Statement

Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications, skills or experience and as they relate to the particular role. If you need us to make any adjustments to our application or interview processes to enable you to be at your best, please email us at talent@mulberry.com.