Join to apply for the Head of Digital Marketing & Campaigns role at Bookouture

Who we are and what we do

Bookouture is an award-winning, dynamic digital publisher of bestselling commercial fiction. Our unique publishing model and transformative campaigns have created unrivalled international author brands. We connect stories, authors and readers globally, publishing books that reflect the diversity of the societies we live in. Our submissions are always open as we believe that everyone should have the opportunity to share their story.

Bookouture is a division of Hachette, one of the largest publishing groups in the UK, with 11 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds.

What you'll be doing

As our Head of Digital Marketing and Campaigns, you will be instrumental in shaping Bookouture's marketing future. Collaborating closely with the Digital Marketing and Campaigns Director, you will contribute to our comprehensive marketing and communications strategy, driving innovative and results-driven campaigns across all our publishing programmes: Bookouture, Second Sky, and Translate.

A core responsibility will be leading our digital advertising efforts, setting strategy and managing campaigns across platforms like Facebook, Instagram, Amazon, Google, TikTok, and Bookbub. You'll also design and execute creative branding campaigns for high-potential authors and titles, continuously analysing performance to identify growth opportunities and optimise our approach.

You'll play a pivotal role in our organic social media, working with the Communications team to develop engaging strategies for Facebook, Instagram, TikTok, and X/Bluesky, ensuring alignment with paid advertising for fully integrated campaigns. Overseeing reporting to assess account performance and identify effective content will be key.

Email marketing will be another core area of focus, where you'll develop and oversee the strategy across all campaigns, executing paid and organic acquisition initiatives to expand subscriber lists and drive continuous improvement in performance.

Beyond campaign execution, you'll demonstrate a strong growth mindset and owner mentality, providing insights and guidance to the Communications team, monitoring budgets for strong ROI, and presenting key performance insights and strategic recommendations to senior management.

Who we are looking for

We are seeking an ambitious, results-driven Head of Digital Marketing and Campaigns with a genuine passion for commercial fiction and innovative marketing. The ideal candidate will be a highly creative and innovative thinker, adept at conceptualising, managing, and optimising multi-channel campaigns that consistently deliver strong ROI.

What we offer

• 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays)
• Private medical insurance
• 2 community days per year
• Summer hours (finishing at 1pm on Fridays during the summer months)
• Retail discounts through Hachette rewards
• Cycle to Work scheme
• Wide-ranging training library
• Development programmes (including mentoring)
• Up to 70% off book purchases
• A charity bookshelf
• 12 Staff-led employee networks
• Season ticket loans

Our commitment

Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.