Blush & Bloom Talent Ltd provided pay range

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Founder of Blush & Bloom Talent | Specialist recruitment in the Cosmetics & Personal Care Industry

Head of Brand Marketing

West London – Hybrid (3 days in, 2 from home)

Blush & Bloom are delighted to be partnering exclusively with a high-growth consumer brand as they look to appoint a Head of Brand Marketing. This is a pivotal new role, reporting into the CMO, and will play a key part in taking the brand from a digital-first business into a global omnichannel player.

You’ll lead brand, creative, social and influencer functions - ensuring every campaign and initiative tells a consistent, compelling story that drives awareness, advocacy and loyalty. This role blends strategy with hands-on leadership, shaping the brand while scaling a best-in-class marketing team.

Key Responsibilities

• Brand Strategy: Turn the CMO’s vision into actionable strategies, campaigns and toolkits that bring the brand to life.
• Storytelling: Ensure the brand’s positioning, tone of voice and narrative are consistent across all channels.
• Campaigns: Lead 360 campaigns across social, influencer, PR, creative and retail, making sure they’re engaging, shareable and effective.
• Creative Direction: Oversee content and creative output, giving clear briefs and feedback to teams and agencies.
• Innovation: Keep the brand culturally relevant through new formats, partnerships and ideas.
• Team Leadership: Manage and mentor a multidisciplinary team spanning brand, creative, social and influencer marketing.
• Collaboration: Work closely with commercial, digital and product teams to align messaging and campaign execution.
• Performance: Define KPIs, monitor effectiveness with data teams and optimise approaches.
• Budget Management: Oversee brand marketing budgets, ensuring spend delivers maximum impact.

Key Requirements

• 8+ years’ brand marketing experience, ideally within beauty or consumer lifestyle.
• Proven success running integrated campaigns across influencer, social, PR and creative.
• Experience leading and mentoring multi-disciplinary marketing teams.
• Strong creative judgement with a sharp eye for storytelling and brand-building.
• Data-driven and able to translate insights into impactful activity.
• Comfortable in a fast-paced, entrepreneurial environment.
• Experience in US/North American markets highly desirable.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing and Retail Health and Personal Care Products

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