Overview

This opportunity is ideal for a Head of Brand & Content (or Director-level) who combines visionary thinking with hands-on execution. You’ll lead the next chapter of brand development — from positioning and tone of voice to AI-powered content creation and omnichannel strategy. This is a leadership role where brand isn’t just about design — it’s about driving pipeline, perception, and performance.

Base pay range (provided by Hirehoo) — your actual pay will be based on skills and experience; talk with your recruiter to learn more.

What They're Looking For

• 7+ years of experience in B2B SaaS brand, content, or communications leadership
• Proven ability to scale content operations and elevate brand perception
• Leadership experience managing teams, stakeholders, and external partners
• Deep understanding of content strategy, editorial planning, SEO, and multichannel storytelling
• Familiarity with AI tools like GPT-4, Claude, Jasper, and emerging search platforms
• Comfortable with analytics, optimization, and tying brand/content to pipeline and ROI
• Strong communicator — able to distill complex narratives into clear messaging across audiences
• A hands-on, strategic thinker with an experimentation mindset
• Passion for innovation, emerging tech, and shaping brand stories that matter
• Experience managing brand reputation and consistency across fast-scaling orgs

Responsibilities

Strategic Leadership & Brand Evolution

• Lead a full brand evolution: from positioning and identity to voice and visual consistency
• Develop a global brand and content strategy aligned with business and growth goals
• Guide ICP-driven storytelling and messaging frameworks
• Act as brand guardian across all touchpoints — internal and external
• Build and scale brand systems, tone of voice guidelines, and creative ops infrastructure
• Coach and grow a content/brand team while managing agency relationships
• Own the editorial calendar — from blogs and case studies to sales enablement and social
• Partner with Product Marketing and Growth to deliver content across the funnel
• Drive hyper-personalized experiences for multiple ICPs across channels
• Lead content performance analysis tied to clear business metrics (e.g. impressions, conversions, pipeline)

SEO & AI Search Optimization

• Optimize for both traditional and AI-powered search engines
• Develop content clusters and topic authority frameworks using semantic analysis
• Stay ahead of trends, identify content gaps, and shape content to fit evolving search behaviour
• Deliver engaging, human-first content that also performs in algorithmic environments

Benefits Snapshot

• Competitive base salary + equity
• Flexible hybrid working (with HQ or anchor hub access)
• Generous L&D budget and wellbeing allowance
• Health and wellness benefits
• Unlimited access to leading AI content tools
• Opportunity to shape a category-defining brand in B2B SaaS

Join Hirehoot

if you’re interested in discreetly or publicly exploring leadership roles at high-growth startups seeking senior commercial talent.