Head of Brand Marketing
New Yesterday
Head of Brand Marketing
• £60,000–£80,000
• London | Hybrid (3 days office, 2 remote)
We’re working with a high-growth FMCG retail & D2C business in the wellness space on a mission to bring better consumer health retail products to the market. With a reputation for clever innovation and a growing footprint in UK retail, their products are now stocked in major UK pharmacies and retailers and continue to expand within retail as well as online, D2C.
The Head of Brand Marketing will drive brand visibility across multiple channels with a focus on retail and trade marketing and work closely with the Head of E-commerce. This role will be supported by 2 x marketing executives and have 1 direct report.
Key Responsibilities:
- Working with the team and CEO to shape and execute engaging, insight-led brand campaigns across multiple channels including retail/POS, trade, influencer, partnerships, influencers and ATL activity
- Implementing annual UK consumer marketing plans
- Managing an external PR agency
- Support the marketing executive in creating compelling brand copy for diverse platforms
- Ensure consistent brand messaging across all marketing channels.
- Spearheading initiatives for content creation.
- Develop and implement advertising and organic search strategies.
- Create and review advertising content, including social, brand, and influencer partnerships.
- Budget management of circa £1m
You Will Need:
- 6+ years' FMCG marketing experience, ideally with a focus on trade/retail marketing
- Experience from Vitamins/Supplements/Sports Nutrition is preferred
- Proven experience within brand management
- Experience in planning and implementing multi-channel campaigns
- Creative mind-set with strong grasp of detail
- Ability to work in an agile environment with pro-activeness; you will thrive in an entrepreneurial environment without too many processes/corporate structures
Benefits include:
- Private Healthcare
- ClassPass membership
- Opportunity to make a real impact from day 1 and progress your career
If you are enthusiastic about building and elevating brands, thrive in a fast-paced environment, and possess the skills outlined above, please apply for this exciting opportunity!
- Location:
- City Of London, Greater London
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