Growth Marketing
New Today
We are building AI Agents to power channel partnerships. Having just raised our pre-seed from Antler, we are now looking to grow the team with a growth marketeer.
Tasks
1. Drive Top-of-Funnel via Targeted Outbound & Paid Campaigns
Goal: Get product-qualified leads (PQLs) into the trial.
- Run outbound campaigns to partner managers, RevOps, and channel leads (Series A–C SaaS, fintech, etc.)
- Test paid LinkedIn ads targeting job titles like Head of Partnerships, Channel Sales, BD
- Rapid A/B testing of landing pages, creative, messaging, and CTAs
2. Launch Case Studies & Testimonials to Build Trust
Goal: Show social proof and credibility to accelerate conversions.
- Interview and publish mini case studies (Deel, Treasury Spring, Novabook, Ramp, etc.)
- Convert testimonials into:
- Social proof blocks on site
- LinkedIn carousel posts
- Email signature quotes
- Secure visuals (screenshots, video clips, real metrics if possible)
3. Run Product-Led Growth Experiments
Goal: Increase conversion from free trial to paid, and from Starter → Pro.
- Create onboarding email sequences powered by usage data
- Trigger in-app nudges (“Try building a partner list” / “Review Coco’s latest suggestions”)
- Test conversion offers: 75% off first month, unlock bonus credits, free trial extension
4. Create Evergreen SEO & Thought Leadership Content
Goal: Establish category leadership and capture search demand in “partnership tech.”
- Own high-intent keywords like “partner CRM,” “channel partner software,” “automate partner onboarding,” etc.
- Create a library of:
- “Playbooks” for BD, co-sell, partner sourcing
- Comparisons vs incumbents (Crossbeam, Reveal, PartnerStack)
- AI for partnerships blog posts and whitepapers
Requirements
Experience
- 2–5 years in growth marketing or demand generation, ideally at a B2B SaaS startup
- Experience owning funnels end-to-end: paid, SEO, email, conversion
- Proven track record of running low-budget, high-return campaigns
- Familiarity with PLG (Product-Led Growth) principles and early-stage experimentation
Skills
- Strong copywriting skills, able to write emails, ads, and landing pages that convert
- Fluent with ads platforms (LinkedIn Ads, Google Ads) and cold outreach tools (Apollo, Instantly, Lemlist)
- Comfort with light no-code tools (Webflow, HubSpot, Figma, Zapier)
- Basic ability to read product data (Mixpanel, GA4, or similar)
- Bonus: ability to edit short-form video for testimonials, social proof
Mindset
- Outcome-oriented: You care about conversion, not just impressions
- Experimental: You ask, “What’s the fastest way to test this?”
- Independent: You can go from idea to live test without hand-holding
- Creative with channels: Not just performance, you explore community, partnerships, virality
Communication
- Comfortable interviewing users and turning insights into content
- Clear, direct communicator — whether in copy or cross-functional meetings
Bonus (but not required)
- Experience marketing to partnership managers, RevOps, or GTM teams
- Prior work with AI tools or messaging
- Exposure to early-stage, 0→1 GTM strategy
We’re just getting started and this is your chance to build the growth engine from the ground up.
- Location:
- London
- Job Type:
- FullTime
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