Growth Marketing Specialist (1:1 – SME Engagement) At ExpectAI the AI backbone for small and medium businesses. We believe profit and impact should go hand in hand. With millions of SMEs contributing significantly to global emissions, Una, our agentic AI platform, enables businesses to do well by doing good. Many small companies lack the time, capital, or expertise to act. Una becomes their “brain” - identifying high-impact opportunities, connecting them with solution providers, and unlocking funding and growth. Una is powered by a proprietary knowledge graph that integrates billions of public data points and maps hundreds of profit-boosting, carbon-reducing actions. Una doesn’t just serve SMEs - it operates through an ecosystem of solution providers, lenders, advisors and enterprise partners to turn ambition into scalable, measurable action. The Role We’re seeking a world-class Growth Marketing Specialist to bring Una’s mission into the hands of thousands of SMEs. This role is sales-driven growth at pace - owning digital acquisition, conversion and monetisation, while building the SME community and partner ecosystem. You’ll craft campaigns that spark inbound demand, activate new users and amplify reach, all with razor-sharp storytelling, experiment-driven rigor and an AI-native mindset that leverages automation, insight, and agility. Key Responsibilities

Own Digital Acquisition – Drive SME signups, conversions and activations through targeted multi-channel campaigns AI-Native Mindset – Deeply fluent with AI tools, marketing automation and creative workflows; able to harness AI to accelerate campaign execution, testing and optimisation Pipeline Generation – Build consistent inbound lead flow ready for activation and upsell Conversion Optimisation – Continuously test and refine every stage of the funnel Data & Automation – Leverage CRM systems and analytics tools to measure attribution, refine targeting and scale performance Reporting & Insights – Own acquisition KPIs and communicate results with clear recommendations and next steps Community & Partner Growth – Work with SME associations, industry groups and partner networks to expand reach and credibility

What we are looking for

3 – 5 years in SaaS growth marketing, performance marketing, or digital acquisition, ideally within high‑velocity B2B or SME markets Proven ability to scale digital channels and drive measurable growth Deep understanding of CRM systems, marketing automation, and growth analytics Exceptional copywriting and storytelling skills that convert attention into action Highly data‑driven, commercially minded, and comfortable owning targets AI‑First Operator – fluent with modern AI tools and workflows, able to leverage automation and insight generation to drive efficiency and experimentation Hands‑on, agile, and highly data‑driven, with a test‑and‑learn mindset Passionate about AI, sustainability, and enabling SMEs to thrive profitably

Why ExpectAI? At ExpectAI, we’re building a fun, open and high-performance culture that balances ambition with empathy, pace with integrity, and ownership with collective strength. We care deeply about what we do but even more about how we do it. Our team is energized by purpose, driven by outcomes, and united by values that shape how we collaborate, grow, and lead. Joining ExpectAI means joining a mission to build SME Superintelligence an ecosystem where AI helps millions of small businesses grow profitably while acting for the planet. You’ll work alongside people who combine commercial sharpness with genuine care and who believe that progress and integrity go hand in hand. Our Core Values:

1. Stronger Together – We believe diverse perspectives across generations and backgrounds make us better. We operate as one team, leaning on each other’s strengths to go further, faster. 3. Act with Integrity – Trust is our foundation. We value transparency, reliability, and doing the right thing—even when no one is watching. 5. Sense of Urgency – We move with speed and intention—responding quickly to opportunities and challenges alike, always keeping impact and quality top of mind.

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