Growth Marketing Manager (B2B Demand Generation)

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Overview

Growth Marketing Manager (B2B Demand Generation) at VEV. We are seeking a digitally-savvy, growth-focused marketer to drive VEV’s demand generation efforts and digital presence. This role is ideal for a self-starter excited to scale a purpose-led business at the forefront of the electrification and fleet transition revolution.

About VEV

VEV specialises in designing and implementing scaled enterprise fleet solutions. Our expertise lies in optimising fleets, charging infrastructure, and operations to maximise the benefits of transitioning to sustainable transportation. With a wealth of experience in delivering comprehensive turnkey charging solutions at scale, we are committed to guiding organisations through a seamless transition towards a greener future.

If you are passionate about sustainable transportation, innovation, and making a positive impact, we invite you to join us at VEV. As a member of our team, you will have the opportunity to work on ground breaking projects, collaborate with industry experts, and drive meaningful change in the world of e-mobility.

Location of the role: London / Hybrid

Role And Responsibilities

• You will design and execute data-driven digital campaigns that build awareness, generate qualified leads, and support pipeline conversion. Working closely with sales, agencies, and content creators, you will target senior-level decision-makers across enterprise customers, with a strong focus on performance, personalization, and measurable impact.
• You will be expected to embrace modern marketing approaches and AI-powered tools to improve efficiency, content performance, and marketing operations.

Demand Generation & Funnel Marketing

• Develop and execute integrated demand generation strategies to drive qualified leads and sales opportunities.
• Design campaign workflows across channels (email, paid social, website, partnerships) aligned to personas and buying stages.
• Leverage CRM, AI-powered marketing tools, and automation platforms to track, nurture, and convert leads (e.g., HubSpot, Pardot, or equivalent).

Digital Campaigns & Performance Marketing

• Collaborate with agency partners to plan, execute, and optimise multi-channel digital campaigns.
• Build targeted campaigns that engage decision-makers and influencers at enterprise level.
• Monitor and analyse campaign performance, providing insights and recommendations to improve engagement, lead quality, and conversion rates.
• Stay ahead of B2B marketing trends, AI innovations, and automation technologies.

Website & Content Management

• Manage and optimise the VEV website for lead generation, SEO, and UX.
• Collaborate with designers and writers to produce thought leadership, case studies, blogs, and visual content.
• Integrate AI content generation or testing tools where appropriate to enhance relevance and output speed.
• Track website performance and continuously implement improvements to drive conversions.

Sales Enablement & Social Selling

• Partner with the sales team to align digital efforts with pipeline growth.
• Support social selling through content, training, and enablement tools (especially via LinkedIn).
• Contribute to Account-Based Marketing (ABM) programs that reach key accounts and decision-makers.

What Success Looks Like

• 100% increase in qualified lead pipeline within first 12 months
• LinkedIn campaigns generating engagement from senior decision-makers
• Website optimisations improving conversion by 100%
• Strong alignment between marketing and sales pipeline reporting

Experience And Qualifications Required

• 5+ years of experience in B2B marketing, with a focus on demand generation and lead conversion
• Experience in platform marketing, IT solutions, electrification, or energy sectors preferred
• Strong grasp of marketing automation, CRM, and analytics tools (e.g., HubSpot, Salesforce, GA4)
• Skilled in executing multi-touch campaigns targeting senior-level buyers
• Experience or interest in working with AI-based marketing tools and exploring innovative, tech-enabled ways of working
• Data-driven mindset with a test-and-learn approach
• Strong communicator and collaborator with internal teams and agency partners
• Self-starter who thrives in a fast-paced, scaling business

Tools You Might Use

• HubSpot, LinkedIn Campaign Manager, Notion
• Google Analytics / GA4
• Hotjar, SEMrush, or other MarTech tools
• Generative AI tools for content or campaign insights (e.g., ChatGPT, Jasper, Copy.ai)
• WordPress, Canva (basic design capability is a bonus)

Additional Information

VEV is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences. Learn more about our projects and vision at www.vev.com.

Eligibility & Employment

Location: London / Hybrid

Note: This description reflects the role as posted and contains the essential duties and requirements.

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