Role Overview:

We are looking for an experienced Growth Marketing Lead to drive the development and optimisation of customer acquisition strategy. You will take ownership of a performance-driven marketing funnel, expanding across new channels and creating a highly efficient acquisition system to support the rapid growth of our business.

In this role, you’ll work with a talented team of media specialists, engineers, and product experts, in an environment that fosters innovation and rewards creative problem-solving.

Ideal Candidate Profile:

• You are adept at crafting and scaling marketing funnels that convert cold traffic into qualified leads while maintaining strong control over economics and scalability.
• You have hands-on experience in paid customer acquisition for high-ticket services or digital products. You excel in quickly launching and scaling campaigns on digital platforms, ensuring sustained lead generation and growth.
• Your experience is rooted in direct-response marketing, and you have a deep understanding of successful campaigns. You use your knowledge of media buying and growth tactics, combined with content-driven strategies, to create high-performing marketing funnels.

Core Responsibilities:

This role requires more than just hitting lead generation targets; you’ll be responsible for building the growth infrastructure that propels ambitious growth goals, balancing immediate lead acquisition with long-term brand-building initiatives.

• Lead Generation & Pipeline Development: Own the entire process of generating qualified leads and booked calls. Your work will directly impact revenue growth by ensuring that sales-ready leads are continuously generated.
• Client Acquisition & Alignment: Work closely with the sales and delivery teams to refine the lead-to-client process, ensuring we attract brands that are the right fit for our services and are poised for fast, profitable scaling.
• Diversification of Marketing Channels: Extend beyond traditional advertising channels and explore new avenues for customer acquisition. You will be in charge of strategising media spends, adjusting budgets, and testing new channels to drive sustainable growth.
• Brand Positioning & Content Strategy: Lead the creation and execution of a content marketing system that builds brand awareness, creates engagement at the top of the funnel, and fosters long-term demand. You will develop scalable content strategies that position us as leaders in our space.
• Optimisation & Workflow Automation: Collaborate with cross-functional teams to automate processes, streamline workflows, and build scalable systems that support long-term growth, increasing the efficiency of the customer acquisition process.

Should the role look of interest, please apply. If there is a match, one of our consultants will be in touch.

Hi, I'm Yasha Mirsamadi, I manage this role

Get in touch with Yasha, Associate Director at cranberry panda, for all your ecommerce jobs and digital recruitment needs!

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cranberry panda // specialist ecommerce recruitment

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