Growth and Marketing Lead – Yousend Join to apply for the Growth and Marketing Lead role at Yousend. Yousend is revolutionizing how diaspora communities move money home. We are building the fastest, most transparent remittance platform to connect global markets to Nigeria, Kenya, and soon across Africa. By combining deep regulatory coverage with stablecoin and local FX liquidity, we create a next‑generation cross‑border payments network that rivals incumbent players. Our mission is to deliver speed, transparency, and trust to millions of people and businesses that rely on remittances and international transfers. We are in the launch phase and scaling rapidly, with a strong opportunity to capture significant market share. Overview

Senior individual contributor role that blends strategic thinking with hands‑on execution. Drive market entry and establish the foundation for global expansion. Develop growth strategy while personally managing campaigns and building scalable processes.

What You'll Own

Strategic growth leadership: develop and execute a comprehensive UK growth strategy with input on global expansion. Build growth frameworks and processes that can scale across multiple markets. Work directly with the CEO on growth strategy and budget allocation. Lead cross‑functional growth initiatives with product, engineering, and operations teams.

Market Research & Strategy

Map money flow patterns across UK diaspora communities and identify highest‑value segments. Research ecosystem dynamics: who influences sending decisions, where conversations happen, what drives trust. Build deep customer personas based on actual behavior across different cultural contexts. Analyze competitor positioning and identify whitespace opportunities in the UK and target expansion markets.

Hands‑On Growth Execution

Personally design, launch, and optimize paid advertising campaigns across Meta, Google, TikTok, and programmatic platforms. Build and manage organic growth channels, including SEO and community partnerships. Develop and test unconventional acquisition tactics that bigger players can’t or won’t try. Execute growth experiments across paid, organic, and peer‑to‑peer channels.

Growth Systems & Analytics

Build measurement frameworks to track what’s working and eliminate what isn’t. Design viral mechanics and referral loops with product team collaboration. Create systematic A/B testing processes across every step of the conversion funnel. Establish scalable experimentation processes that support rapid learning and iteration.

Team Development & Scaling

Hire and manage 2‑3 marketing specialists as the team grows. Develop playbooks and processes for regional marketing managers. Mentor junior team members and build institutional growth knowledge. Establish workflows that enable efficient global expansion.

Who You Are

5‑7 years driving measurable growth in fintech, consumer apps, or multi‑market platforms. Proven track record building user bases from early stage to significant scale (100K+ users). Direct experience managing substantial paid marketing budgets ($500K+ annually). Expertise across both performance marketing and organic/community‑driven growth channels.

Hands‑On Digital Skills

Advanced proficiency with paid advertising platforms (Meta Ads Manager, Google Ads, TikTok Ads, programmatic). Comfortable personally building, launching, and optimizing complex multi‑channel campaigns. Strong analytical skills with data analysis tools. Experience with marketing technology stack and growth analytics platforms.

Strategic Thinking

Ability to develop market entry strategies and identify high‑leverage growth opportunities. Comfortable building models, forecasting growth, and optimizing marketing spend. Experience translating business objectives into actionable growth experiments. Can balance short‑term performance with long‑term strategic positioning.

Leadership & Execution

Proven ability to work autonomously while collaborating effectively across teams. Experience mentoring junior marketers and building scalable processes. Strong project management skills and ability to juggle multiple priorities. Excellent communication skills for both internal stakeholders and external partners.

Success Metrics

Customer acquisition: Build a sustainable growth engine with healthy unit economics. Market penetration: Establish Yousend as a recognised brand in target communities. Channel development: Develop multiple effective acquisition channels with clear ROI. Growth rate: Achieve consistent month‑over‑month customer and revenue growth. Process building: Create scalable growth frameworks for international expansion. Team impact: Successfully hire and develop initial marketing team members.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing and Sales

Location & Compensation London, England, United Kingdom Salary range: $30,000.00‑$42,000.00 (annually) #J-18808-Ljbffr