Overview

TipTopJob South Yorkshire, England, United Kingdom. Location: Doncaster. Contract: Full-time, Permanent. Salary: GBP 45,000 – GBP 50,000. Working Hours: 40 hours per week.

We’re supporting a successful, fast-growing group operating across play, leisure, and experiential environments. Their portfolio includes indoor play centres, trampoline parks, and a specialist B2B service division focused on designing and delivering large-scale play and sensory environments. This group combines design, manufacturing, and venue operation expertise to create unique experiences for families and businesses alike. They are seeking a Head of Marketing to lead brand growth, digital performance, and ecommerce strategy across multiple brands.

What You Will Do: lead senior marketing strategy and execution across four distinct brands, each with its own voice and growth potential.

Responsibilities

• Driving ecommerce growth and lead generation through digital marketing and online channels
• Increasing venue footfall and enquiry volumes with targeted, results-focused campaigns
• Building and managing strong brand identities and market presence
• Creating and delivering content that demonstrates the business’s impact and expertise
• Ensuring websites (primarily WordPress) are optimised for user experience, lead capture, and conversion

Core Responsibilities

• Lead Generation and Ecommerce Growth
• Develop and execute targeted digital campaigns (SEO, PPC, paid social, email) that drive enquiries and bookings
• Own and grow the ecommerce function, optimising online lead capture and conversion funnels
• Manage paid media spend to maximise ROI and lead quality

• Website and Digital Presence
• Take ownership of multiple WordPress websites: content, UX, SEO, and performance optimisation
• Ensure every online touchpoint supports brand positioning and drives conversions

• Brand Awareness and Media
• Lead brand positioning and messaging across the group’s diverse businesses
• Build and manage relationships with media, PR, and influencers to grow visibility
• Create compelling stories and content showcasing venues, projects, and customer success

• Content and Creative Direction
• Oversee production of photography, videography, case studies, and testimonials
• Ensure consistent creative identity and messaging across all channels and brands

• Performance and Leadership
• Define, track, and report marketing KPIs to senior leadership
• Manage budgets, internal teams, and external agencies to deliver campaigns on time and on budget
• Collaborate closely with sales and operations teams to align marketing activity with business goals

What You Bring

• Proven experience delivering ecommerce growth alongside digital marketing in service or venue-based businesses
• Strong WordPress knowledge combined with SEO, PPC, email marketing, and paid social expertise
• A track record of generating measurable commercial outcomes from marketing campaigns
• Content creation oversight experience, especially with video and photography
• Comfortable working across both B2B and B2C audiences
• Data-driven, commercially focused, and results-oriented
• Strong leadership and stakeholder management skills

If you would like for the role of Group Marketing Manager then please apply or call Jade. Closing date is 16.10.2025. This may change subject to suitable applications.

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