Group Marketing & CRM Manager (Hiring Immediately)
Location: Exeter, Devon
4 days ago Be among the first 25 applicants
Direct message the job poster from EGN Services Limited
We are seeking a forward-thinking, data-driven Marketing Executive to lead strategic marketing output across three innovative businesses within our group:
- EGN Services Limited – a strategic investment and property group
This role is ideal for a results-oriented marketer who thrives at the intersection of data, automation and brand storytelling . You will be responsible for developing and executing campaigns across CRM, digital, and offline channels — with Microsoft Dynamics at the heart of delivery and measurement, and a strong use of AI tools to optimise content, segmentation, and lead scoring.
Key Responsibilities
Strategic Oversight Across All Brands
- Design and deliver data-led marketing strategies that directly support commercial goals
- Leverage Microsoft Dynamics CRM for campaign automation, customer segmentation, audience journeys, and lead lifecycle management
- Implement AI-powered tools for content creation, campaign optimisation, and predictive analytics
- Monitor and report on key KPIs including conversion rates, campaign ROI, and engagement metrics
- Own marketing dashboards and present insights that drive decision-making across operations, leadership, and sales
- Define and implement brand identity and tone of voice from launch
- Execute AI-supported campaigns across email, web, paid ads, and social, aligned to early adopter audiences
- Develop digital funnels with integrated tracking to support product pre-sales, inquiries, and conversions
EGN Services Limited and Landscaping company
- Support brand growth through investor-targeted content and CRM-driven nurture campaigns
- Deliver clear analytics reporting to support pitch decks and investor updates
- Maintain and optimise website content and visibility through data and AI insight
What We’re Looking For
- 3+ years' experience in a marketing role with a focus on CRM, analytics, and measurable outcomes
- Strong working knowledge of Microsoft Dynamics CRM for campaign execution, segmentation, and reporting
- Confident using AI tools such as ChatGPT, Jasper, SurferSEO, or similar to support scalable content and campaign analysis
- Excellent analytical skills with experience building performance dashboards (Excel, Power BI, or CRM-native tools)
- Hands-on digital marketing experience including email, social, and SEO
- Strong written communication and brand storytelling ability
- Bonus: Familiarity with Adobe, Canva, HubSpot, or automation platforms
What You’ll Get
- The opportunity to shape and lead marketing across three innovative, high-growth businesses
- Autonomy to experiment with AI, automation, and data to drive efficiency and results
- A collaborative team environment with a mix of start-up energy and established structure
- Hybrid working (minimum 2 days in-office in Sowton, Exeter)
- Competitive salary and long-term progression potential
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-timeIndustries
Investment Management
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