Join to apply for the Global VP Marketing/CMO role at CoinMarketCap.

Responsibilities

• Define objectives for the Marketing function in partnership with the senior leaders of the organization and of the leadership team
• Drive implementation / execution of Marketing strategies and tactics to achieve key results as set on a quarterly and annual basis
• Empower Marketing team leads across the business units to succeed in their roles and deliver commercial outcomes across our product suite
• Empower our Local and Community Management teams to grow the addressable market for our products and the overall CoinMarketCap ecosystem
• Instill a culture of practice, performance, and data orientation through consistent project management across social media, web, chat, content, and video assets
• Support and enable the Brand and PR teams to tell a compelling and coherent narrative about CoinMarketCap and the role of the company and its products in the emergence of the decentralized web

Requirements

• 10+ years of experience in technology, financial services, or fintech companies, of which 5 was focused on a leadership or management role in a Marketing function
• Demonstrated track record of delivering on growth metrics, such as web traffic, leads, client conversions, and revenue generation
• Understanding of how to manage a complex portfolio of products with multiple brands, customer audiences, and conversion funnels
• Experience managing to a budget and making trade-off decisions between marketing programs, based on quantitative analysis and product outcomes
• Strong project management capability and detail orientation
• Experience growing passionate user or developer communities in order to catalyze market adoption of technologies
• Ability to effectively manage a complex, remote-first team with a diverse set of backgrounds, opinions, and working styles
• A collaborative approach to working with senior stakeholders with a variety of reasoned views and expectations
• Ability to leverage a professional network to achieve business objectives, and grow the team as the business matures

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Marketing and Sales

Industries

• Information Services