Overview

Mode Executive is proud to be partnering with a fast-growing, award-winning designer fashion house seeking a visionary Global Brand Marketing Director to lead its global marketing, brand, and communications strategy. Known for its craftsmanship, innovation, and modern approach to luxury, the brand has become a favourite among style-conscious clientele worldwide and is stocked in leading international retailers. This role reports directly into the CEO.

This is a rare opportunity to join a purpose-driven company that combines timeless design with a commitment to sustainability and social impact.

As a key member of the leadership team, you will shape how the brand is expressed globally — from its values and storytelling to the way it connects with press, influencers, and its growing international community.

You’ll lead a multidisciplinary team spanning brand, PR & influencer relations, content, customer marketing, and creative. Working closely with e-commerce, product, and operations teams, you’ll ensure marketing and business goals are aligned to drive growth, engagement, and long-term brand equity.

This is a hands-on, strategic leadership role for someone who thrives on blending creativity with commercial impact.

The Role

• Define and execute the brand’s global marketing strategy to drive awareness, desirability, and growth.
• Translate company objectives into clear, measurable marketing plans with defined priorities, budgets, and KPIs.
• Act as a strategic partner to senior leadership, helping shape the next chapter of the brand’s evolution.
• Build and inspire a high-performing team that values creativity, collaboration, and accountability.
• Strengthen and evolve brand positioning within the global luxury landscape.
• Ensure consistent, distinctive brand communication across all channels and markets.
• Monitor market trends and competitor activity to maintain a leadership edge.
• Develop and lead a global PR and influencer strategy, securing premium media exposure and strategic partnerships.
• Oversee brand events, collaborations, and activations that deepen cultural relevance.
• Manage ambassador and affiliate programmes to amplify reach and engagement.
• Lead the content strategy across all owned, earned, and paid channels.
• Oversee creative storytelling, ensuring all brand communications are inspiring and on-message.
• Maintain the highest standards of quality and consistency across all marketing touchpoints.
• Develop customer engagement and retention strategies that enhance loyalty and lifetime value.
• Champion customer insights to inform marketing, product, and business decisions.
• Oversee CRM and lifecycle marketing with a data-driven, personalised approach.
• Define marketing KPIs and ensure consistent tracking, analysis, and reporting.
• Use insights to optimise performance and balance creativity with commercial results.

Requirements

• 10-15 years’ experience in marketing within the luxury, fashion, or lifestyle sectors, ideally with international exposure.
• Proven expertise across brand building, PR, influencer relations, content strategy, and customer engagement.
• A strategic, data-informed mindset with a creative edge.
• Strong leadership experience managing and scaling multidisciplinary teams.
• Excellent communication, presentation, and stakeholder management skills.
• Commercially astute, with a deep understanding of ROI and growth levers.
• Passionate about craftsmanship, sustainability, and shaping the future of modern luxury.

How to apply

To apply, please send your CV to chelsea@modesearch.co.uk or click the apply button.

Please note: due to high volumes of interest, only shortlisted candidates will be contacted.