The Global B2B Marketing Lead is responsible for developing and executing multi-channel marketing strategies that drive awareness, lead generation, and sales enablement across international markets. This role requires close collaboration with sales, product, and regional teams to deliver measurable business impact and ensure consistent global execution.

Client Details

Our client is a well-established organisation with a strong reputation in its industry. They focus on delivering high-quality products and services to a broad customer base. Known for innovation and excellence, they foster a collaborative and dynamic work environment.

Description

Strategic Planning & Leadership

Develop and execute the global B2B marketing strategy for key technology segments. Align marketing initiatives with global sales priorities and annual revenue targets. Define and track KPIs that measure marketing's contribution to pipeline and revenue.Campaign Development & Execution

Lead the creation of integrated, multi-channel campaigns (events, digital, content, PR) tailored to key markets and customer segments. Oversee account-based marketing (ABM) programs targeting high-value customers and partners. Partner with product marketing to ensure technical messaging resonates with decision-makers, specifiers, and influencers.Sales Enablement & Alignment

Work with regional sales teams to develop sales collateral, case studies, and technical presentati...