OverviewWe're searching for a Stoke-on-Trent-based Field Marketing Manager to join our Growth Marketing team, so that we can drive targeted campaigns that support sales and generate pipeline across the UK and Ireland. The Field Marketing Manager will lead integrated campaigns and event strategies to support customer acquisition, cross-sell, upsell, and engagement.ResponsibilitiesDeliver integrated campaigns across digital and events to generate pipeline and support sales goalsCollaborate with sales to ensure campaigns meet their needs and drive measurable outcomesManage budgets and campaign pacing to maximise ROI across growth activitiesOptimise the marketing funnel by identifying friction points and improving conversionImplement account-based marketing and lifecycle tactics to increase engagement and customer valueConnect the dots between sales and marketing ensuring that campaigns meet the needs of sales teamsBuild and deliver integrated campaigns that deliver pipeline with target organisations and peopleMaintain dashboards and reporting so everyone knows what's moving the needle and use these insights for decision making from annual planning to daily operational deliveryPartner with solution marketing, product and sales to identify friction points and improve conversionImplement lifecycle marketing tactics to increase engagement, repeat use, and lifetime valueUse segmentation and personalisation to deliver targeted campaigns that resonate, including laser-focused account-based marketing alongside sales and field marketingQualifications3+ years' experience in growth, demand or campaign marketing rolesProven success in running acquisition, cross-sell, upsell and retention campaignsIdeally experience in the health and care sectorAnalytical mindset with fluency in metrics, attribution, and optimisationAbility to commute to Stoke-on-Trent twice a month and attend events across the UK when requiredGenuine interest in improving health and care through innovative marketingExperience delivering into the health and care sector in the UK and Ireland is preferredComfort balancing planning with hands-on execution to deliver campaignsEmbrace tech, including AI, to expedite creation and delivery and ensure better resultsWho You AreOperator at heart who turns plans into action quicklyBiased toward speed, iteration, and measurable outcomesData-driven but open to testing creative, unconventional ideasEnergised by ambitious targets and building lasting solutionsA collaborator who works with sales to achieve measurable outcomesEmpathic, tech-savvy, keeps up-to-date with marketing trends, and understands personas, markets and customersBenefitsCompetitive pay and bonusPart of something unique and generational, shaping growth as AI and data innovations are launchedOpportunity to build a new team and participate in broader transformation in a business focused on health and careA culture that rewards ownership, creativity, and getting things done #J-18808-Ljbffr