Email Marketing Analyst - Customer Lifecycle Focus

Join to apply for the Email Marketing Analyst - Customer Lifecycle Focus role at Fractal

Email Marketing Analyst - Customer Lifecycle Focus

1 week ago Be among the first 25 applicants

Join to apply for the Email Marketing Analyst - Customer Lifecycle Focus role at Fractal

Get AI-powered advice on this job and more exclusive features.

It's fun to work in a company where people truly BELIEVE in what they are doing!

We're committed to bringing passion and customer focus to the business.

Email Marketing Analyst - Customer Lifecycle Focus

UK Remote

Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence. Fractal has been featured as a Great Place to Work by The Economic Times in partnership with the Great Place to Work Institute and recognized as a ‘Cool Vendor’ and a ‘Vendor to Watch’ by Gartner.

Please visit Fractal | Intelligence for Imagination for more information about Fractal

We are looking for a highly analytical and strategic Email Marketing Analyst with a focus on Customer Lifecycle Marketing. In this role, you will be responsible for analyzing and optimizing email campaigns throughout the entire customer journey—from acquisition to retention to reactivation. You will work closely with cross-functional teams to develop targeted strategies that drive engagement, foster customer loyalty, and increase lifetime value. Your insights will directly impact the success of our email marketing campaigns and customer experience initiatives.

Key Responsibilities

• Customer Lifecycle Strategy: Help develop and implement email marketing strategies tailored to different stages of the customer lifecycle, including acquisition, onboarding, engagement, retention, and reengagement. Ensure that each phase of the journey is supported by relevant, personalized communication.
• Campaign Analysis & Reporting: Track and analyze email performance metrics across all lifecycle stages, including clickthrough rates (CTR), conversion rates, churn, and customer lifetime value (CLV). Use this data to optimize campaigns and share actionable insights with cross-functional partners.
• Segmentation & Personalization: Work with the database marketing team to recommend and build detailed customer segments based on behaviors, demographics, and lifecycle stages. Leverage these segments to create highly targeted email campaigns that resonate with each customer group.
• A/B Testing & Optimization: Work with the optimization team to implement A/B tests for email elements to continuously improve engagement throughout the customer journey. Monitor results and iterate on strategies for ongoing performance improvements.
• Email Automation & Workflows: Help manage automated email workflows that prevent churn, and re-engage inactive subscribers. Ensure that these automated flows are optimized for maximum effectiveness and relevance at every touchpoint.
• Data Insights & Strategy Development: Analyze customer behavior data and email engagement trends to identify gaps in the lifecycle journey. Provide insights to optimize customer retention strategies and ensure email campaigns align with broader business goals.
• Collaboration with Cross-Functional Teams: Collaborate with retail, design, database marketing and data science teams to ensure that email content and campaigns are aligned with the overall customer experience strategy and messaging.
  
  
  

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).
• 5+ years of experience in email marketing, digital marketing, or customer lifecycle marketing.
• SQL and Tableau (Visualisation tools)
• Strong analytical skills with experience in using analytics tools to track and report on email performance.
• Experience developing and optimizing customer lifecycle email strategies, including acquisition, retention, and re-engagement campaigns.
• Proficient in Excel/Keynote for data analysis and reporting.
• Strong understanding of email marketing best practices, customer segmentation, and personalization.
• Ability to synthesize data and translate it into actionable recommendations for campaign optimization.
• Excellent communication and collaboration skills with an eye for detail.
  
  
  

• Familiarity with advanced CRM and customer data platforms).
• Experience with behavioral email triggers and dynamic content personalization.
• Knowledge of email deliverability best practices and list hygiene.
• Familiarity with customer retention strategies and product upgrade programs.
  
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Business Consulting and Services

Referrals increase your chances of interviewing at Fractal by 2x

Get notified about new Marketing Analyst jobs in London, England, United Kingdom.

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 6 days ago

Executive Office, Global Marketing, London, Analyst

London, England, United Kingdom 1 week ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 months ago

Assistant Marketing Manager (International Firmwide Marketing)

London, England, United Kingdom 1 week ago

London, England, United Kingdom 3 weeks ago

Greater London, England, United Kingdom 4 weeks ago

London, England, United Kingdom 2 months ago

London, England, United Kingdom 2 weeks ago

Marketing Insights Researcher, Reality Labs

London, England, United Kingdom 2 weeks ago

Assistant Marketing Manager - All Bar One & Nicholson's Pubs

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 4 days ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 3 weeks ago

London, England, United Kingdom 1 week ago

Senior Measurement Partner, Ads Measurement UK

Marketing Revenue Operations Analyst, Workvivo

London, England, United Kingdom 1 week ago

Epsom, England, United Kingdom 2 weeks ago

London, England, United Kingdom 2 weeks ago

London, England, United Kingdom 1 month ago

Regional Marketing Operations Manager, SMB Marketing

London, England, United Kingdom 1 day ago

London, England, United Kingdom 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.