Get AI-powered advice on this job and more exclusive features. This range is provided by Profiles Creative. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range Direct message the job poster from Profiles Creative This leading national retailer is seeking a commercially driven Performance Marketing / Digital Media Manager / Strategist to lead the Paid Media strategy and play a pivotal role in driving customer acquisition, brand awareness, and revenue growth across stores, website, and app. In this role, you’ll manage a significant online marketing budget and lead performance-driven campaigns (via an agency) across PPC, Paid Social, YouTube and VOD, as well as our newly launched Affiliate program. This is a fast-paced, dynamic, and creative environment - ideal for someone who thrives on managing complex campaigns, has excellent communication skills, and embraces a test-and-learn mindset. The Role

Own and optimise the digital advertising budget and media mix (PPC, Paid Social, Affiliate, YouTube, VOD) to achieve performance KPIs and ROI targets. Develop and execute digital media plans aligned to key trading moments, managing multiple campaigns simultaneously at pace. Lead the relationship with media platforms and our media agencies. Collaborate with the brand and creative teams to brief and develop content and monitor and report on creative performance. Regularly report on campaign results. Drive a culture of continuous improvement via testing, experimentation, and audience targeting strategies. Support wider offline marketing initiatives ensuring paid media aligns with wider business goals. Manage and develop a junior Digital Executive.

The Person

Proven experience planning and executing B2C digital/performance/paid marketing/advertising campaigns, either in-house or agency-side. Experience managing relationships with media, tech & agency partners. Analytical and results-driven with a commercial mindset and a deep understanding of KPIs, ROI, and campaign measurement. Proficient in Google Ads, Google Analytics, Meta Ads Manager, TikTok Ads Manager (platform reporting); strong Excel skills are a must. Up to date with the latest trends and innovations in digital marketing, media platforms, and performance tracking. Excellent communicator with the ability to influence stakeholders and present insights clearly and confidently.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

Retail Art Supplies and Retail

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