Digital Marketing Specialist

19 Days Old

This range is provided by Wiser Elite. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeOverviewI’m working with a Series A AI company in adaptive learning, spun out of world-class research. They solve the one-size-fits-all learning problem with proprietary, multi-patented technology that creates hyper-personalised learning journeys and delivers measurable outcomes for enterprise and professional training clients. As they scale toward their next growth round, typical enterprise ACVs range $100k–$1m and digital is a core growth lever.Core responsibilitiesOwn the company’s digital presence (SEO, paid & organic search, paid social, website performance) to accelerate bottom-of-funnel MQLs and overall discoverability.SEO & AI SEOBuild a buyer-intent keyword strategy to capture high-intent organic traffic.Optimise for conversational/generative AI discovery (surface in ChatGPT, Gemini, Perplexity, Copilot answers).Partner with stakeholders to create engaging campaign content tailored to ICPs.Grow domain authority via quality backlinks (press, analysts, partners).Paid MediaRun LinkedIn & Google Ads for high-intent ICPs.Test ABM display, retargeting, and content syndication.Continuously optimise for CPL, CAC, ROAS and pipeline attribution.WebsiteTreat the website as the digital “front door”; optimise landing pages, forms and UX to increase traffic and inbound.A/B test CTAs, messaging and gated assets to improve conversion.AnalyticsBuild dashboards tracking SQL conversion, ROI, and full-funnel performance.Report the impact of events, PR and brand on inbound traffic and MQL generation.About youProven experience building a digital marketing engine from the ground up (ideally B2B/Enterprise, Pre-Series A/Series A).Hands-on with Paid Search & Paid Social (especially LinkedIn).Able to recommend, select and implement the martech stack to scale.Deep SEO knowledge (technical, on-page, content-led).Data-driven, fluent in KPIs/dashboards and multi-channel ROI.Sharp creative instincts for scroll-stopping content.Clear communicator for both technical and non-technical audiences.Basic HTML or CMS (e.g., WordPress) a plus.Comfortable working cross-functionally in a fast-moving scale-upProcess3 stages (intro, deep-dive, and a short task/panel).Seniority levelAssociateEmployment typeFull-timeJob functionMarketingIndustriesSoftware DevelopmentHigher EducationReferrals increase your chances of interviewing at Wiser Elite by 2x #J-18808-Ljbffr
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Location:
London, England, United Kingdom
Job Type:
FullTime

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