Digital Marketing Specialist

New Yesterday

Digital Marketing Leadership OpportunityWe have an exciting opening for a skilled Digital Marketing Manager to lead our firm's digital marketing strategy, with a focus on website management and paid advertising.The ideal candidate will take ownership of our digital presence, ensuring best practice is applied across all platforms. Key responsibilities include:Developing and executing a comprehensive digital marketing strategy to drive business growth and client engagement.Overseeing day-to-day website management, including content updates, SEO optimisation, keyword targeting, and site performance monitoring.Liaising with external web agencies to resolve technical issues, implement improvements, and support larger-scale development work.Implementing robust SEO practices, including keyword research, content structuring, internal linking, and securing high-quality backlinks.Planning, creating, and editing video content for use on our website and digital channels.Tracking performance using GoogleAnalytics 4, Search Console, and Google Tag Manager, and optimising digital campaigns accordingly.Supporting paid advertising (PPC), reporting on ROI and keyword alignment.Ensuring all content and platforms meet legal marketing standards, GDPR compliance, and accessibility best practices.This role requires a minimum of 5 years' experience in digital marketing, with proven experience delivering or managing technical digital projects, including website migrations and SEO-focused initiatives.Essential skills include solid technical SEO knowledge, ability to brief and manage external suppliers, high-level written and verbal communication skills, and proficiency with digital tools such as GoogleAnalytics 4, Search Console, and PPC dashboards.BenefitsA supportive and relaxed work environment in an experienced and growing team.28 days holiday per year, plus bank holidays.Medicash and Unum dental cash back schemes after 1 year's service.Life Insurance.EAP and various other physical and mental wellbeing support services.Career Pathway and Training PathwayWe offer a progressive and inspiring work environment that brings with it the benefit of a good work-life balance, flexibility, and family-focused policies. With a genuine opportunity to progress and develop, we encourage you to apply for this exciting opportunity.
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Location:
Colchester, England, United Kingdom

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