A leading international B2B Events Business is looking for an ambitious Digital Marketing Manager / Senior Digital Marketing Manager to own and scale its digital strategy across multiple channels – from SEO and PPC through to social, email and content.

You’ll be the driving force behind campaigns that fill high-level B2B conferences, courses, reports, roundtables and webinars – and you’ll have the autonomy to test, learn and optimise for real commercial results.

The role: You’ll lead the digital marketing efforts end-to-end:

Own the digital strategy

• Plan and execute integrated campaigns across web, SEO/SEM, social, email and display to drive lead generation, conversions and revenue.

Lead on SEO & content performance

• Develop and implement on-page and off-page SEO strategies
• Conduct keyword research and brief content/marketing teams
• Optimise landing pages, website content and paid search copy
• Monitor rankings, traffic, and technical SEO – and recommend fixes

Make paid media work harder

• Launch, manage and optimise PPC campaigns (Google Ads, LinkedIn, etc.)
• Monitor budgets, bids and ROI
• Run A/B and multivariate tests to improve conversion and lower CPA

Shape the social presence

• Design and implement social media strategy aligned to business goals
• Oversee content output (copy, visuals, video) across key channels
• Engage with followers, respond to queries and support brand reputation
• Suggest and run campaigns, promotions and competitions to grow reach and engagement

Data, insight & reporting

• Track KPIs across all channels and create clear, actionable reports
• Identify trends, opportunities and underperformance – and act on them
• Present recommendations to the management board to drive continuous improvement

Leadership & collaboration

• Work closely with marketing, sales and production to ensure campaigns hit commercial targets
• Manage, coach and develop a Digital Marketing Executive
• Brief and collaborate with the design team on assets and creative
• Champion a test-and-learn, data-driven culture within the team

About you

You’re a hands-on digital marketer who is as comfortable in Google Analytics and Ads Manager as you are briefing creatives or updating stakeholders.

Essential:

• BSc/BA in Marketing or related subject
• Strong academic background, Russell Group (or equivalent) with minimum
• ABB at A Level (or equivalent).
• Proven experience as a Digital Marketing Manager (or similar level role) in a B2B environment
• Deep understanding of SEO, PPC, social media, email marketing and web analytics
• Hands-on experience setting up and optimising Google Ads campaigns
• Strong working knowledge of Google Analytics, keyword research tools and major platforms (e.g. Google Ads, Facebook, LinkedIn)
• Demonstrable experience driving ROI and hitting KPIs through digital campaigns
• Experience optimising landing pages and running A/B / multivariate tests
• Comfortable working with website CMSs and basic HTML/CSS (enough to brief or make light edits)
• Strong analytical skills and a data-driven mindset
• Excellent written and verbal communication skills, with the ability to create or oversee compelling content (copy, image, video)
• Organised, proactive and able to manage multiple campaigns and stakeholders at once
• Experience managing or mentoring junior team members

What you’ll get

• An intellectually stimulating role with genuine responsibility and scope to shape strategy
• Fast development with expert coaching and a clear path to grow your role and remit
• Flexible / hybrid working, with WFH options
• International travel to support and attend events
• Pension scheme with matched contributions
• A modern, open-plan office with well-stocked fridges (coffee, tea, snacks – and beers for regular office socials)
• A friendly, sociable culture – join in with weekly football or netball, the fantasy football league, or fundraising for our company charity

If you’re a data-driven digital marketer who wants to make a visible impact on commercial performance – and you’re ready to step up, stretch yourself and grow – we’d love to hear from you.