Overview

Digital Marketing Manager at Hometree. Salary: £45,000 - £50,000 per annum (15% annual performance bonus). Role type: Permanent. Location: Hybrid, 2 days a week required in the London office. Reports to: Head of Performance Marketing, Hometree.

About Hometree

Join Hometree Group to help transform the residential energy landscape. Founded in 2015, Hometree began in the home cover market and now supports a future where home energy systems are decentralised, digitised, and powered by renewables such as heat pumps, solar panels, batteries, EV chargers, and smart controls. We aim to empower homeowners to manage energy more efficiently and cost-effectively, setting new standards in energy consumption.

We operate across three divisions:

• Financial Services: Flexible financing options to help homeowners embrace renewable energy technologies and upgrades.
• Energy Services: Network of local installation partners delivering sustainable energy solutions for net-zero goals.
• Home Services: Comprehensive coverage plans to protect essential home hardware.

We are committed to guiding UK homeowners toward sustainable energy solutions and seek passionate individuals to support them at every step.

Role Overview

In this role you’ll generate high-quality leads for our solar panel and heat pump installer network. You will plan, deliver and optimise campaigns that support the UK’s transition to cleaner energy. You’ll manage campaigns end-to-end across SEO, Paid Search, and Paid Social—owning strategy and execution in-house, with freedom to test, learn and scale what works.

Responsibilities

• SEO & Website Performance
  • Local SEO: Develop and execute Local SEO strategies to improve rankings and organic lead volume.
  • Content & Technical SEO: Conduct keyword research, write briefs for content creation, and make technical SEO recommendations.
  • Analytics & Monitoring: Monitor website traffic and performance using GA4 and Google Search Console.
  • Collaboration: Work with internal and external teams to implement site updates and improve conversions.
• Stakeholder Collaboration
  • Sales Alignment: Work with Sales and Operations to understand lead quality and sales conversion feedback.
  • Performance Updates: Share regular marketing performance updates with the wider business.
  • Local Initiatives: Support local marketing initiatives for installer brands where needed.
• Reporting & Analysis
  • KPI Reporting: Own reporting on lead volumes, CPL, conversion rates and other KPIs.
  • Insights & Recommendations: Provide actionable insights for continuous improvement.

What We’re Looking For

• Experience: 3+ years running lead generation campaigns.
• SEO Knowledge: Strong understanding of on-page and technical SEO.
• Budget Management: Experience managing marketing budgets and working toward CPL/CPA targets.
• Technical Skills: Proficient with GA4, Google Search Console, and campaign management platforms.
• Mindset: Data-led, results-focused.
• Attitude: Curious, proactive, willing to test new ideas.
• Flexibility: Comfortable taking on new challenges to support broader business goals.

Extra Credit

• Email Marketing: Experience with platforms like Mailchimp or similar.
• CRO: Experience in conversion rate optimisation and landing page testing.

Recruitment Process

• Initial Call: Introductory call with Junior Talent Acquisition Specialist (30 mins).
• Skills-Based Interview: Discussion with Performance Marketing Manager (45 mins).
• Values Interview: With COO and PPC manager (40 mins).
• Task/Final Interview: Present a task with marketing team (1 hour).

Perks

• 25 days holiday plus bank holidays and your birthday.
• Hybrid working: 2 days per week in London office (dog-friendly).
• Free boiler & home emergency cover with Hometree; 40% discount for friends & family.
• Discounted gym membership across UK gyms and access to wellness apps.
• £300 Home office allowance.
• Mental health support via Oliva; menopause support through Stella with family access.
• Cycle to work scheme and regular team socials.

Compliance & Equal Opportunity

FCA Code of Conduct: As a regulated financial services organisation, we adhere to FCA guidelines to ensure fair treatment of customers and market integrity.

Equal Opportunity Employer: We are committed to an inclusive environment. We do not discriminate in hiring or employment decisions and value diverse perspectives. We encourage applicants from all backgrounds to apply.

Job Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Sales
• Industries: Utilities