Get AI-powered advice on this job and more exclusive features.Fane is a leader in the production and curation of spoken word events, bringing the most exciting names in culture and entertainment to audiences around the world. We programme over 500 live and online events each year. We also run LoveMyRead, the home of book gifting online.A Culture of Equality and CreativityOur culture at Fane is valued by our employees, and is the key to why people join us, stay with us and thrive with us. We are dedicated to continuous improvement and self-reflection and central to this goal are our commitments to inclusion, the environment & sustainability and employee wellbeing.We strive to create a working environment that promotes and values equity, diversity, inclusion and a sense of belonging; where everyone feels empowered to bring their full, authentic selves to work in a creative and safe space. We are committed to equal opportunities and to building a more inclusive team that reflects the communities we serve.Made up of passionate, ambitious team-players from across the creative industries, Fane believes a great idea can come from anywhere and anyone. We will go the extra mile and take creative risks to ensure we deliver events that are innovative, engaging and culturally relevant.Come and join our creative, friendly, motivated and supportive team.The Role: Digital Marketing ManagerAs Digital Marketing Manager, you will manage, plan and optimise Fane Group’s paid digital marketing across Fane, How To Academy and The Shared Narrative. You will lead our paid digital channels, providing insights and recommendations to optimise efficiency and ROI.This role reports to the Head of MarketingMain Duties:Plan and optimise paid digital campaigns across channels to reach ticket sales targetsOwn multi-million-pound annual digital marketing budgets and allocate across channels to maximise ROIMake recommendations for content capture and best assets for adsAudit best targeting and audiences to date across accounts to help inform strategy moving forwardContribute to the development and implementation of a digital marketing strategy for American and European marketsEnsure accurate tracking, attribution, and measurement of all paid digital activitiesAnalyse web traffic to find opportunities for improving audience segmentation and campaign targetingAnalyse campaign performance as well as daily and weekly ticket sales to provide insights and recommendations for continuous improvementMeasure and report on campaign results to producers of tours being promotedShare results and strategy effectiveness with the MD and Head of Marketing, drawing insights and providing recommendations for improved performanceIdentify and inform digital marketing opportunities in weekly marketing and producer meetingsIdentify, test, and implement innovative ad formats to reach targets and optimise growthCollaborate with marketing, ticketing and producer teams to align strategies and measure holistic campaign effectivenessExpert knowledge of digital practices across paid social and PPCHighly developed analytical and planning skillsStrong experience in budget management to maximise efficiency and lower CPAsFamiliarity with A/B testing methodologies and executionWhat We Offer:Salary £40,000-£45,000 depending on experience25 days of annual leaveBonus leave - Mental Wellbeing Day and a day off in the month of your Birthday£120 per quarter Employee wellbeing allowanceAccess to private healthcare (following 1 year’s service)Access to free counselling and mental wellbeing services through our Employee Assistance ProgrammeLife Assurance of 4 x base salaryAnnual season ticket loanBike to work schemeComplimentary tickets to Fane shows, Kilimanjaro Live events and access to free booksLocationThe Fane office is based in Farringdon, London with the option to work from home up to 40% of the time.How to ApplySend a CV and cover letter outlining why you would be ideal for the role to jobs@fane.co.ukMore About FaneLaunched in 2017, Fane has grown exponentially to become the global operation it is today, taking its renowned programming to consumers and corporates alike and becoming a partner of choice for talent, publishers and agents in the UK and internationally. The company has offices in London and Sydney and operates in Europe, the USA, Canada and New Zealand.Fane prides itself on delivering a line-up that offers something for everyone and can be accessed by anyone, anywhere. Highlights from its 2023 events programme have included over 30 dates at venues across the UK for Grayson Perry, evenings with Arnold Schwarzenegger, Tom Hanks, Nigella Lawson, Rebel Wilson, Emma Dabiri live from Brixton House, and a once in a lifetime opportunity to spend an evening with Dame Judi Dench. Highlights from its online programme included Margaret Atwood in conversation with Neil Gaiman to celebrate Salman Rushdie’s Victory City, Bernie Sanders, Alice Oseman, Mikaela Loach and Sir Michael Caine.The current Fane line-up can be found here.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesPerforming ArtsReferrals increase your chances of interviewing at Fane Group by 2xGet notified about new Digital Marketing Manager jobs in London Area, United Kingdom.Note: This description has been refined to improve formatting and clarity without changing the core information. #J-18808-Ljbffr