Overview

Normative is now looking for a Digital Marketing Manager to join our team in London. Normative helps companies to understand and reduce their carbon footprints towards their journey to Net Zero. We do this through science-based carbon accounting products and tailored advice from net zero experts. What we do has a real positive impact on the climate – you can too!

This is a highly hands-on, business impacting, strategic role ideal for someone who thrives in high-growth environments and loves turning complexity into streamlined scalable processes.

What you'll do

We’re looking for a results-driven Digital Marketing Manager to help scale a best-in-class demand generation engine. This role is ideal for someone who thrives at the intersection of campaign execution, marketing operations, and performance optimization — and is passionate about data, automation, and impact.

Campaign Execution & Automation

• Plan, build, and execute integrated email campaigns that drive demand and nurture leads through the funnel.
• Optimize triggered email flows and nurture programs to deliver a seamless user experience across the customer journey.
• Build landing pages, forms, and workflows aligned with campaign goals and conversion objectives.
• Collaborate with Product Marketing to repurpose content into high-performing digital campaigns.
• Develop and manage LinkedIn ad campaigns in partnership with our performance marketing agency.
• Support and help optimize paid search campaigns across Google Ads and Bing.

Marketing Operations & Website Management

• Own and manage marketing automation workflows, ensuring timely lead capture, routing, and follow-up.
• Maintain data hygiene, campaign attribution, and CRM integrity to accurately measure marketing impact.
• Oversee website performance — using tools like Google Analytics, Hotjar, and SEMRush to improve SEO, UX, and conversion rates.
• Leverage insights and competitive research to enhance landing pages and optimize the end-to-end user journey.

Analytics & Process Optimization

• Monitor and report on channel and campaign performance, uncovering actionable insights to improve ROI and pipeline efficiency.
• Scale digital programs in alignment with revenue goals and MQL targets.
• Constantly test, learn, and optimize across paid and owned channels.

Cross-Functional Collaboration

• Partner with Demand Gen, Product Marketing, and RevOps to align campaign execution, lead scoring, routing, and reporting.
• Work hand-in-hand with SDR/MDR teams to ensure lead quality, volume, and conversion targets are being met.
• Champion cross-team communication and rapid execution — taking full ownership of your initiatives and celebrating success across the business.

Experience we’re seeking

• 3+ years of experience in Digital Marketing and/or Marketing Operations within a B2B SaaS environment.
• Hands-on expertise in marketing automation platforms (Marketo, HubSpot, or Pardot), including nurture streams, smart campaigns, and scoring models.
• Solid working knowledge of Salesforce CRM, especially campaign tracking, reporting, and lead object management.
• Comfortable using a modern MarTech stack (e.g. WordPress, Vimeo, Livestorm, Figma, SEMRush).
• Data-oriented with strong analytical skills — able to turn insights into actionable optimizations.
• Detail-oriented, highly organized, and thrives in a fast-paced, collaborative environment.
• Motivated by purpose and driven by performance — with the energy and enthusiasm to make things happen.

Location

Normative has offices in Stockholm, London and Copenhagen. For this role you will be located in our office in London. At this time we are not able to offer relocation or VISA support for this position.

Benefits

• Annual merit-based salary reviews
• 30 days/year of paid vacation + up to 2 additional days off
• Pension Offering
• Parental leave top-up
• Group Life Insurance
• Workers Compensation and Health Insurance through our provider Vitality
• Social and team-building activities (off-sites, after works, winter/summer parties)
• An opportunity to make a real positive impact on the world
• A friendly, supportive and humble working culture

How To Apply

We adopt a continuous selection process, so please make sure to apply with your CV in English.

Our interview process consists of 4 stages:

• Screening interview with a member of our Talent Acquisition team
• First interview with the hiring manager and CEO
• Online Personality & Logic assessment
• Technical case Interview with the Hiring manager and members of RevOps and Marketing team
• Stakeholder Interview

Normative handles sensitive financial data and we will therefore conduct a background check before hiring any candidate.

EEO

We’re committed to hiring diversely. Having employees from diverse backgrounds brings a wealth of perspectives and experience to our team. We assess candidates based on their experience, skills and unique talents and evaluate everyone against the same criteria.