OverviewJoin to apply for the Digital Marketing Manager - Remote role at Inizio Engage.Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier. Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.The opportunityThis is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you\'ll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.What success looks likeOrganic traffic growth: Increase qualified organic traffic by 150% within 12 monthsConversion rate improvement: Improve conversion rate of high intent website form fills by 30% within 6 months and subsequent Opportunities by 12%Cost per acquisition reduction: Reduce blended CPA by 30% through improved organic and paid mixLead quality enhancement: Improve lead-to-opportunity conversion rate through better targeting and qualificationRevenue attribution: Establish clear attribution model showing marketing\'s contribution to pipeline and revenueSkills and experienceEssential skills - advanced expertiseSEO and GEO strategy and implementationContent and link building strategy for SEO and GEOGoogle Ads, Microsoft Bing Ads, YouTube advertisingPaid social media tools, for example, Facebook Business Manager, LinkedIn CampaignGoogle analytics 4 and search consoleData analysis and reportingAgile and fast-pacedHigh standards and a keen eye for detailEssential skills - proficient experienceLocal and international SEOUTM tracking and campaign attributionExperience requirementsDigital marketing experience with demonstrated success in SEO, CRO and paid mediaProven track record of building organic traffic and improving conversion ratesExperience managing monthly paid media budgets and reducing CPAData-driven mindset with experience using analytics to drive decision-makingStrong track record of cross-team collaboration, aligning marketing initiatives with wider business objectivesExperience thriving in agile, fast-paced environments, with excellent communication skills and high standards of deliveryWorking arrangementsAll company meetings, usually in Birmingham, circa every six weeksMarketing team meetings, usually in Birmingham, every monthOpportunities to visit our learners at schools, colleges, etcOpportunities to attend our exhibitionsThe majority of time spent working from home with collaboration via Microsoft TeamsSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesE-Learning Providers, Education, and Language Schools #J-18808-Ljbffr