Our client is a rapidly growing EdTech company with a mission to unlock the potential of all learners held back by a language barrier.Currently heavily reliant on paid acquisition to drive growth. They are looking for a strategic Digital Marketing Manager to build their passive lead generation engine, reduce cost per acquisition and optimise the digital experience for their prospects.This is a pivotal role for someone who wants to make their mark on a rapidly growing company - with a view of helping as many learners across the globe as possible. As a purpose and data-drive marketer, you'll be responsible for developing their organic presence, optimising their digital conversion funnel and making their paid media work smarter, not harder.They do everything in-house, so they are looking for a technically skilled and strategic Digital Marketing Manager to help build sustainable growth through SEO / GEO optimisation, conversion rate optimisation and intelligent paid media management.Building their passive lead engineSEO and GEO strategy and implementation: Develop and execute comprehensive SEO and GEO strategies to improve organic search rankings, building quality links and drive qualified traffic from educators searching for EAL and ESOL learning solutionsGeographic optimisation: Implement local SEO and geographic targeting strategies to capture regional education market opportunitiesContent-driven growth: Contribute to the development of multimedia content to create SEO-optimised resources that attract and convert education professionalsTechnical SEO: Optimise site architecture, page speed and technical elements to improve search performance and user experienceConversion rate optimisation and user journeyWebsite journey development: Analyse and optimise the complete user journey from awareness to conversion, with specific focus on education sector decision-making processesCRO implementation: Design and execute conversion optimisation strategies across landing pages, forms, key conversion points and re-nurturing campaignsData-driven UX improvements: Use heatmaps, user recordings and analytics to identify friction points and optimisation opportunitiesEducation sector personalisation: Develop targeted experiences for different education segments (UK EAL, International EAL and Adult ESOL)ROI-focused campaign management: Plan, execute and optimise paid campaigns across Google Ads, Microsoft Bing and social media with clear focus on reducing CAC and improving ROASEducation-specific targeting: Develop sophisticated audience targeting strategies that reach decision-makers in educational institutionsBudget optimisation: Manage monthly paid media budgets efficiently, shifting spend toward highest-performing channels and campaignsRetargeting and nurturing: Create comprehensive retargeting strategies to convert engaged prospects through the longer education sales cycleAnalytics and performance managementAttribution and measurement: Develop and manage attribution models using Salesforce and Pardot to understand the complete customer journey from first touch to conversionPerformance reporting: Create comprehensive dashboards and reports showing the impact of organic and paid efforts on lead generation and revenueTesting and optimisation: Implement systematic A/B testing across channels to continuously improve performanceROI analysis: Provide clear analysis of channel performance and recommendations for budget allocationCross-functional collaborationSales alignment: Work closely with sales team to understand lead quality requirements and optimise for qualified education prospectsProduct marketing: Collaborate with product team to ensure marketing efforts align with product development and feature releasesContent collaboration: Work collaboratively across the marketing and design teams to develop materials and assets that serve SEO, user journey and conversion goalsTechnical implementation: Manage implementation of tracking, analytics and optimisation tools across our digital properties, working closely with our development teamEssential skillsAdvanced expertise in SEO and GEO strategy and implementationAdvanced expertise in content and link building strategy for SEO and GEOGoogle Ads, Microsoft Bing Ads, YouTube advertisingPaid social media tools, for example, Facebook Business Manager, LinkedIn CampaignGoogle analytics 4 and search consoleData analysis and reportingAgile and fast-pacedHigh standards and a keen eye for detailDesired skillsLocal and international SEOUTM tracking and campaign attributionExperience requirementsDigital marketing experience with demonstrated success in SEO, CRO and paid mediaProven track record of building organic traffic and improving conversion ratesExperience managing monthly paid media budgets and reducing CPAData-driven mindset with experience using analytics to drive decision-makingStrong track record of cross-team collaboration, aligning marketing initiatives with wider business objectivesExperience thriving in agile, fast-paced environments, with excellent communication skills and high standards of delivery #J-18808-Ljbffr