Hybrid Role (Radlett HQ, HOB Academy Charring Cross and salon visits)Full time, £45,000-£50,000 per annum depending on experience plus performance bonusLead the Digital Future of One of the UK’s Most Iconic Salon BrandsHOB Salons isn’t just a salon group- it’s a British Hairdressing powerhouse. With 42 years of industry leadership, 16 salon locations, a global Academy and multiple British Hairdressing Awards, we’ve set the standard that others follow.We’re now looking for a bold, brilliant and data-savvy Digital Marketing Leader to take our digital channels to the next level. You’ll own the narrative, shape the strategy, and measure the impact-turning creative ideas into real-world results across campaigns, platforms and successful results.YOUR MISSIONLead digital storytelling across Instagram, TikTok, LinkedIn, YouTube and more- for HOB Salons, HOB Academy, HOB Man, HOB Family and Akin KoniziCreate high-impact content with our Social Media Assistant and in-house creative teamOptimise performance using real-time data and deep insightGrow influencer relationships and UGC to boost reach and reputationOwn Klaviyo-driven email marketing- and leverage HubSpot where relevant for CRM and campaign integrationsElevate hobsalons.com hobhomecare.com and the HOB Salons Booking app with SEO content and smart UXCollaborate across teams on seasonal campaigns, paid media and brand partnershipsWHAT YOU BRING3+ years in digital marketing, social or content roles (beauty/lifestyle/fashion a bonus)Proven success with multi-channel strategies and measurable resultsExcellent writing and visual storytelling skillsFluency in performance tools: Meta Suite, TikTok, Klaviyo, Shopify, Google Analytics- and bonus if you know your way around HubSpotStrong leadership, organisation and stakeholder managementA WORD FROM THE CEO“At HOB we’ve always invested into craft and education. This role is about bringing that same level of investment to digital- where creativity meets accountability, and data drives the story forward. We are going through a huge period of growth and I’m excited to take our brand to even greater heights with our Digital Marketing Leader”WHAT WE OFFERJoin an award-winning brand shaping the future of hairdressingLead marketing for one of the UK’s most innovative concepts- The Colour Club and the Blow Dry ClubCollaborate with top creatives and drive impactful campaignsMake your mark in a role with real autonomy, visibility and growth potentialHOW TO APPLYEmail your CV and examples of your work to Natasha@hobsalons.comWe’re reviewing applications on a rolling basis- please don’t wait!Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesIndustries: Wellness and Fitness Services #J-18808-Ljbffr