Digital Marketing Executive

6 Days Old

About The Role At Word360, we are on a mission to break down language barriers and improve access to essential public services. As a fast‑growing leader in language services and interpreting technology, we help organisations communicate clearly, inclusively, and efficiently. Main Purpose of Job The Digital Marketing Executive will play a key role in delivering our multi‑channel marketing strategy, managing digital content, optimising campaigns, and supporting lead generation through our digital ecosystem. You’ll take ownership of the website, social channels, SEO activity, HubSpot CRM workflows, and support campaign execution from planning through to reporting. Responsibilities And Duties
Website & HubSpot Management Maintain and update the Word360 and Wordskii websites using the HubSpot CMS Upload and optimise landing pages, blogs, resources, and case studies Improve user experience, navigation, and conversion pathways Work with the Marketing Manager to develop website strategy Ensure content accuracy, brand alignment, and accessibility across all pages Help manage and optimise the HubSpot CRM, including lists, workflows, and lead management processes Create automated nurturing journeys for NHS, public sector, and commercial audiences Support segmentation and data hygiene to maintain a clean and efficient CRM Produce regular CRM insights and campaign performance reports Plan, schedule, and publish content across LinkedIn, X, Facebook, and Instagram Develop engaging content themes including linguist stories, award wins, case studies, product updates, and industry insights Monitor engagement, respond to comments, and identify opportunities to grow community reach Support social campaigns tied to recruitment, brand building, events, and product launches Write high-quality, SEO-driven content including blogs, email campaigns, landing pages, and video scripts Support the creation of visual assets Contribute creative ideas for new content formats and campaigns Conduct keyword research and optimise web pages for search visibility Monitor website traffic, rankings, and SEO performance using tools like HubSpot and Google Analytics Suggest and implement ongoing improvements to increase organic traffic and conversions Build monthly performance reports with actionable insights Assist in planning and executing campaigns for product launches, recruitment drives, NHS communications, webinars, and events Coordinate campaign assets, tracking links, and performance measurement Support email marketing activity and nurture sequences Help manage digital touchpoints tied to the Wordskii platform Assist with events, award submissions, and presentations as required Stay up to date with digital marketing trends, technologies, and best practices
Skills and Attributes Required / What We’re Looking For
13 years experience in a digital marketing role or similar Minimum 2 years experience with HubSpot Marketing and Sales Hub Excellent writing and editing skills with a good eye for detail Experience managing social media channels for a brand Understanding of SEO principles and analytics tools Ability to manage multiple projects and meet deadlines Creative, proactive mindset with a willingness to learn and adapt Basic design skills (Canva or similar)
Desirable
Experience in B2B marketing, especially within healthcare, tech, or services Knowledge of paid advertising (PPC, paid social) Experience optimising user journeys and conversion funnels
Benefits
Holiday Allowance: 24 days of holiday per year, plus bank holidays, and an additional day off for your birthday. Loyalty Reward: Earn an extra paid holiday for every two years of service, up to a maximum of 29 days. Comprehensive Training: Structured onboarding, full training, and ongoing development opportunities, including annual group training. Employee Recognition: Celebrate achievements with employee awards and development programmes. Health and Wellness: Health insurance, free gym memberships, free cinema tickets, and more. Career Growth: Continue expanding expertise and opportunities with our ambitious growth plans. Cycle to Work Scheme: Join the cycling revolution with our support. Pension Scheme: Secure your future with our workplace pension plan. Paid Sick Leave: Rest assured with paid time off during illness. Social Events: Engage with colleagues and innovate through company-wide social events.
Diversity, Inclusion and Wellbeing Diversity, inclusion and wellbeing is an important part of Word360’s culture and values. We recruit talented people from a diverse range of backgrounds and cultures, providing equal opportunities for all to join our team regardless of age, sex, race, sexual orientation, disability, or culture. We create an exciting and rewarding place to work that aims to fulfil everyone's potential and together to achieve personal and business goals. We offer flexible working patterns to help our staff achieve a good work‑life balance and encourage candidates seeking flexibility in their next role to apply for any of our vacancies. About Us Word360 is the largest interpreting and translation company in the United Kingdom and we are lucky to be working alongside some brilliant clients across the nation. Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Marketing Industries Marketing Services #J-18808-Ljbffr
Location:
West Midlands
Job Type:
FullTime