Overview

Digital Marketing Executive - Caledonian Leisure

Location: South Leeds (Hybrid)

3 5+ years experience required

About Us

Since launching in 2021, Caledonian Leisure has grown at an incredible pace and we re now the largest operator in our sector in the UK. We have also been recognised as one of the Best Workplaces in Travel!

Our portfolio includes:

• Caledonian Travel the UK s largest coach tour operating brand.
• UKBreakaways our independent traveller brand offering flexible short breaks.
• The Caledonian Hotel Collection a growing group of quality hotels across the UK.

We offer an unbeatable range of experiences, from classic seaside escapes, city breaks, entertainment weekends, spectacular events, and sporting adventures.

You ll be joining a friendly, collaborative, and ambitious marketing team where ideas are welcomed, creativity is encouraged, and you can make a real impact from day one. We work hard, celebrate wins, and enjoy the journey together.

The Role

We re looking for a hands-on, proactive Digital Marketing Executive to join us and lead our growing Affiliate Marketing Programme, work closely on SEO, and get stuck into a wide variety of marketing projects. You ll also lend a hand with PPC; Pay-per-click campaigns (maternity cover), and generally help keep our marketing machine running smoothly.

This is a varied, exciting role where no two days are the same perfect for someone who loves juggling different projects and isn t afraid to roll up their sleeves.

What You ll Be Doing

• Affiliate Marketing: As the channel lead you will manage and grow our affiliate marketing programme. Building great relationships with partners and liaising closely with our current affiliate partner Tradedoubler.
• Track performance, spot opportunities, and optimise campaigns for better results.
• Seek and on-board new partners to drive customer acquisition and help us grow even faster.
• SEO Support: Work with our external SEO consultant to put agreed strategies into action.
• Contribute to on-page optimisation, content ideas, and technical SEO tweaks.
• Keep an eye on rankings and website performance, helping us boost organic traffic.
• PPC (Maternity Cover): Work closely with our PPC consultant to support the planning, running, and optimisation of PPC campaigns (Google Ads, Bing Ads).
• Monitor results, help with weekly and monthly reporting, whilst striving to hit (and beat) key KPIs.
• Wider Digital Support: Supporting wider teams or digital channels on a project or ad-hoc basis, including website management, CRO, content production or CMS support or E-CRM or personalisation.
• Direct Marketing Support: Work with and support the Head of Direct Marketing on brochures, flyers, and leaflets.
• Occasionally create and place newspaper adverts.
• Make sure everything we produce looks and feels on-brand and brings synergy.

What We re Looking For

• You ll need to have 3 5+ years experience in a rounded marketing role.
• Proven experience in affiliate marketing.
• Knowledge of SEO and PPC principles.
• Strong copywriting, communication, and proofreading skills.
• A knack for staying organised and juggling multiple projects at once.
• You thrive off working in a fast-paced but productive and successful marketing team.
• Confidence working both independently and with a team.
• Strong research and analytical skills.
• Microsoft Office skills and experience using various reporting and analytics tools including Google Analytics.
• Experience working with agencies or consultants.
• A passion for travel/leisure.

• It d be great if you also have:
• Experience working with affiliate networks (e.g., Tradedoubler, or others).
• PPC platform knowledge (Google Ads, Bing Ads).
• Experience using GSC (Google Search Console) or other SEO/keyword tools.
• Experience working on website platforms and maintaining a website CMS, with a knowledge of CRO (Conversion Rate Optimisation).
• A marketing related degree.
• Experience working within a B2C environment.

Why You ll Love Working Here

• Hybrid working 3 days in our South Leeds office, 2 days from home.
• Free on-site car parking at Leeds Head Office.
• Employee benefits: including up to 50% staff discount and up to 20% friends & family discount across our range of Caledonian hotels, breaks and experiences.
• A fast-growing, sector-leading company with big ambitions.
• Supportive colleagues who ve got your back.
• Plenty of variety you ll never be stuck doing the same thing every day.
• Ownership and empowerment. A genuine chance to make your mark as we continue to grow.

How to Apply

Send us your CV and a short cover letter telling us why this sounds like the perfect role for you to

Digital Marketing Executive - Caledonian Leisure

3 5+ years experience required