Digital Marketing Executive

New Today

OverviewKeystone Property Finance is an established buy to let lender with a strong brand identity and many years' experience in the UK mortgage market.We are seeking an organised, driven, and creative individual to join our marketing team who will be responsible for creating, growing, and developing all aspects of digital marketing.The ideal candidate should have at least 3 years of previous digital marketing experience either in-house or agency, be an effective communicator and have experience using Microsoft, Adobe, Umbraco and other content creation systems.ResponsibilitiesExecute and develop the digital marketing strategyBook and manage all digital/display activity with trade media titlesUpdate internal content calendars yearly and monthly with all digital content (newsletter themes, video content, display activity)Manage all social media channels, with content creation, scheduling, and reportingCreating digital display advertising for trade mediaManage and create website content, ensuring it is up to date with company information and the latest industry newsDesign, create and send all newsletters to our broker database, including weekly updates, product changes and event follow-upsMaintain marketing database, ensuring data is up to date in accordance with GDPR regulationsCreate, edit, and publish video content to build a following across online platformsConduct regular campaign and website analysis to maximise the impact of future contentMaintain brand interaction within our digital communications to ensure that we are responding to messages, comments and reviews within a timely mannerConduct social listening and market research to stay up to date with industry trends, competitor activities and identify opportunities for contentResponsible for digital software contract renewals (Dotdigital, Hootsuite and Adobe)Managing feedback and liaising with other departments to help the creation of contentProduce content, newsletters, videos and distribute to relevant parties in a timely mannerEnsure all marketing content is signed off by the internal approval committee before being launched to marketChampion and project manage social, display, and video creationSupply campaign & website reportingQualificationsMinimum of 3 years of digital marketing experience, ideally within financial services or the buy to let marketExcellent attention to detail and used to working in a fast-paced environmentExperienced in managing social media platforms (specifically LinkedIn, X, and YouTube)Strong copywriting skills and ability to adapt to the company's tone of voiceCompetent in campaign and website analysis, able to review data to inform and develop future activityGood IT skills across marketing related packages, particularly Adobe Suites and CanvaExperienced in content creation for multiple digital platformsProficient with Microsoft (Outlook, Excel, Word)Broad knowledge of website CMS platformsBenefitsIndustry leading AXA backed Private Health CareGenerous Pension contributions of 4%25 days holiday plus bank holidaysLife InsuranceSocial eventsDress down Fridays once a monthFree parkingBlack Tie Christmas party and Summer Teambuilding eventsYearly salary reviewGenerous bonus schemeValuesRespectIntegrityResilienceExcellence #J-18808-Ljbffr
Location:
Kings Hill, England, United Kingdom
Job Type:
FullTime

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