We are seeking a creative and results-driven Digital Marketing Executive to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing strategies that enhance our online presence and drive customer engagement. The ideal candidate will possess a strong understanding of various digital marketing channels and tools, with a passion for staying ahead of industry trends.

The task list below is not exhaustive and some of the tasks below will be shared with others. For all work, you will adhere to Brand Guidelines and ensure any output supports the Brand fully. You will be responsible for our content calendar which will support your planning and execution of all marketing.

As we are a small team, you will be given a lot of support by colleagues and then quickly be required to have a high level of responsibility for pampeano’s marketing output. You will also provide regular marketing reports and insights back to those more senior within the team.

We are seeking a creative and results-driven Digital Marketing Executive to join our dynamic marketing team. In this role, you will be responsible for developing, implementing, and managing digital marketing strategies that enhance our online presence and drive customer engagement. The ideal candidate will possess a strong understanding of various digital marketing channels and tools, with a passion for staying ahead of industry trends.

The task list below is not exhaustive and some of the tasks below will be shared with others. For all work, you will adhere to Brand Guidelines and ensure any output supports the Brand fully. You will be responsible for our content calendar which will support your planning and execution of all marketing.

As we are a small team, you will be given a lot of support by colleagues and then quickly be required to have a high level of responsibility for pampeano’s marketing output. You will also provide regular marketing reports and insights back to those more senior within the team.

Emails

Drafting and scheduling weekly campaign emails including layout and copy. Maintaining flow emails to ensure all up to date with the latest imagery, copy and are seasonally appropriate. Analysing results. Liaise with ecomm team to create landing pages/merchandising for emails

Socials

Creating and scheduling weekly content for Instagram, Tiktok, Pinterest and YouTube including copy and hashtags, supported by external content creators that we work with, whom you will manage. Occasionally creating and scheduling content for LinkedIn for B2B updates. Responding to all DMs on all platforms. Managing comments, tagged posts, and community engagement across all channels. Producing regular performance reports on reach, engagement, growth and conversions. Managing escalation of negative comments or brand risks. Collating UGC, asking permission of customers to store UGC in our database and later use

Website

Continue the ongoing work of tidying up our digital collateral to ensure all copy is fully on brand, such as working with our Brand Executive to ensure product descriptions are aligned on our website. Support CRO and UX improvements to optimise sales performance

Blogs

Writing approximately one blog per week. Ensuring blogs are fully SEO optimised with keyword research, meta data and internal linking

Marketing Materials

Designing physical collateral (in conjunction with our freelance Designer), including gift cards, lookbooks etc via Photoshop or Canva

Influencers and Partnerships

Reaching out to influencers weekly and maintaining relationships with existing influencers and partners. Managing external agencies or freelancers as needed (e.g. PR, paid ads, creative)

Awards. Applying for relevant awards for the Brand, including all copy and according to deadlines

Photoshoot

Supporting with all seasonal photoshoots including booking models, location, photographers and travel. Styling products so they are prepped for the shoot and styling on set on the day. Retouch notes for photographers post production and ensure imagery is ready to use by all teams in the business. Provide and plan detailed styling document of outfits and products for shoot days