Director- KJ Talent & Partners, Executive Recruiter for Beauty, Wellness and Indie Brands

Digital Marketing Director - Luxury Beauty Company

Four days in the office each week - London

Six figure package

With a following of millions globally, this incredible luxury beauty brand aims people to rethink their beauty routine with multi-award winning cruelty free makeup and skincare products. Our client is looking for a Digital Marketing Director to join and lead an incredibly talented team in the London HQ.

Reporting into the Chief Executive Officer you will take a key leadership role within the organisation to own the global D2C business across the customer journey. From multi-channel acquisition, site design & performance, to email marketing & retention strategies.

Leading a really talented marketing team, this role is vital to take the brand to the next level. You’ll be digitally innovative, actively seeking out new/evolving technologies, and bring solid prior experience of managing e-commerce and digital media strategy.

Responsibilities

• Develop the vision and strategy for the global D2C Ecommerce, leading delivery of the take-to-market plans in the UK & US.
• Define the ecommerce roadmap, budget and business plan.
• Build an integrated media strategy across organic & paid channels, including social, search and affiliate channels to maximise penetration and profitability.
• Oversee CRM strategy: segmenting customers and personalising campaigns to drive acquisition, conversion and LTV. Leverage email, SMS and push as potential channels.
• Create a best-in-class loyalty programme to drive repeat purchase.
• Develop a highly motivated and ambitious team to deliver the business plan.

Experience Required

• Significant understanding of the beauty market
• Ideally 8+ years ‘experience
• Extensive experience in eCommerce and digital marketing. At head of/director level. Open to Beauty, Retail, Fashion, but beauty brand preferably
• Experience leveraging data to build and execute strategies to grow revenue and improve efficiencies
• Experience creating and maintaining budgets to ensure the effective financial management and optimised spend
• Adept at managing external agency relationships
• An inspiring team leader (6 + people with a proven track record in delivering a high-performance culture in a team through coaching, mentoring, and leadership)

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