Data Analyst - Marketing
2 Days Old
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About The Company
Technology has revolutionised the world we live in, yet somehow the rail industry has stayed much the same as it was 30 years ago. Seatfrog is here to change that.
We're on a mission to build a better future for billions of passengers and the rail companies that carry them. We've already reinvented how upgrading your seat is done - now affordable and lightning fast to over 870 destinations - and enabled customers to effortlessly swap between train journeys. But we're not stopping there! We're on our way to becoming the ultimate travel companion and the only app you'll ever need when travelling by rail in the UK and beyond.
We’re building a stellar team to achieve our audacious goals. We strive to create an environment where you can do your best work. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions others wouldn’t and haven't.
Salary
£50-65k
About Us
With over 1.5m customers, we’re embarking on a mission to reinvent the experience of catching a train and help operators to run more profitable networks full of happier passengers - it’s long overdue.
Born out of a hellishly uncomfortable train journey, we know how frustrating train travel can be. So we're on a mission to build a better future for billions of passengers and the rail companies. Our app is the only place you can bid to upgrade your train ticket to First Class. And we’ve created a family of products that’s disrupting the industry and offers travellers a more convenient, cost-effective and unrivalled experience.
We’re building a stellar team to achieve our audacious goals. There’s still a huge amount of growth opportunity undetected which needs a strong leader to identify it, test it and squeeze every drop of revenue we can. Join us, and you’ll be challenged and supported in equal measure. Ours is a culture with spirit and substance and our people are empowered to make the bold decisions that others wouldn’t and haven't.
About The Team You'll Be Joining
You'll be joining the Analytics team. Lead by Ben our Senior Analyst, and alongside our RevOps Analyst, Robin. You'll work very closely with the Marketing team and the cross-functional Growth Squad, joining team ceremonies and projects.
About The Role
Looking for the next stop on your career journey? We’re looking for a Data Analyst to join the team, partnering Marketing closely to understand full funnel analytics, customer journeys, and the impact on revenue. Experience in e-commerce and app is essential, and you should have a great understanding of cross-device, multi-channel analytics. You’ll develop a deep understanding of Seatfrog products and performance, the behaviours of our customers, and deliver a narrative of overall performance to senior leaders. Ultimately you’ll influence the evolution and progression of Seatfrog performance, pairing cunning statistical analysis and commercial awareness to challenge the norm and identify new opportunities and improvements in marketing growth and efficiency. Join Seatfrog and you’ll be surrounded by people who are just as brilliant as you.
What You'll Do
- Work with developers and establish clear tracking requirements/ definitions - speed, yet accuracy is key
- Generate and iterate hypotheses in the consumer product space providing learnings and/or commercial benefit
- Partner with UX, Design and Marketing to establish tracking needs upfront, and define success metrics
- Work with developers to log and define new and improved customer tracking plans
- Report on Marketing campaign impacts
- Build reports to support our Consumer proposition and growth ambitions
- Respond to all teams’ ad hoc analytic requests
- Support investigations into outages and providing reasonable support for trading investigations
- Perform exploratory analysis that interrogates, supports and challenges business assumptions
- Statistical methods and data/web analysis software
- App analytics
- Product analytics
- Marketing analytics data across multiple channels
- Experiment analysis and planning - even better if you have experience in multivariate testing
- Balancing the need for accuracy and efficiency in a fluid, startup and entrepreneurial environment
- Delivering strong analytics complemented with strong commercial acumen
- Leveraging insights from multiple data sources
- Automating processes to efficiently manage reporting requirements, and ensure timeliness of information
- SQL
- Tableau/Looker/Power BI
- Amplitude
- Google Analytics +
- dbt
- App store analytics (both Apple and Play Store)
- Python
- Don't have experience with Marketing analytics
- Don't have Product analytics
- Haven't worked in apps
- Are a Data Engineer
- Thrive in enterprise companies with lots of processes and layers of sign off
- An outstanding team culture with sn eNPS of 92
- Remote-first model, with fully expensed monthly team days
- A 4 day working week to ensure the best possible work/life blend (hello 3 day weekends!)
- Private healthcare plan via Aviva, with added gym discounts and incentives to encourage you to get out, get active and stay mentally and physically healthy
- A benefits package that includes salary sacrifice childcare benefit, enhanced parental leave, electric car leasing scheme, and free upgrades with our rail partners
The Process
- 30 Minute Screener - with Lucy (Senior Talent + People Partner)
- 60 Minute Technical Interview - with Ben (Senior Data Analyst) and Lisa (Performance Analyst)
- 30 Minute Culture Interview - with Alex (Head of People) and Tony (Finance Director)
Seniority level
Seniority level
Mid-Senior level
Employment type
Employment type
Full-time
Job function
Job function
Information TechnologyIndustries
IT System Custom Software Development
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#J-18808-Ljbffr- Location:
- United Kingdom
- Salary:
- £60,000 - £80,000
- Job Type:
- FullTime
- Category:
- Management & Operations, IT & Technology