Customer Marketing Lead - B2C
New Yesterday
Entity:
Customers & Products
Job Family Group:
Marketing Group
Job Description:
As a Customer Marketing Lead, youll work as a critical part of the Comms Planning, Channel & Execution sub-team, supporting with the development and execution of integrated omnichannel marketing strategies for Mobility & Convenience (M&C).
You will support in driving strategic impact across the sub-entity with a clear omnichannel marketing strategy, aligned to customer and business needs
. You will help with the creation of customer-centric marketing campaign plans tailored to and across M&C markets, co-creating with local markets as required. Using customer insights and behaviours, you will design and implement marketing initiatives that drive loyalty, satisfaction, and long-term engagement across M&C, aligning with global omnichannel strategies.
What you will deliver
Lead and implement integrated marketing strategies that align with local market annual plans
Develop global campaigns in support of at least two markets, from strategy development through to execution and toolkit creation
Work with the team to implement marketing strategies and activities that consistently achieves critical metrics of maximising MROI, improving brand health...
- Location:
- Sunbury-On-Thames
- Salary:
- not provided
- Category:
- Advertising, Marketing & PR