Customer Loyalty Marketing Manager
Location: Cardiff, United Kingdom Of Great Britain And Northern Ireland, United Kingdom
Here at Peacocks we have a fantastic opportunity for a Loyalty Programme Manager to join our Marketing department at our Head Office in Cardiff.If you would like to be part of a forward-thinking business and have a job with excellent career prospects, we would love to hear from you.We are seeking an experienced Loyalty Manager to develop, launch and drive the day-to-day operations of the new Peacocks Loyalty Programme. This role would suit someone who has a good understanding of loyalty schemes, customer behaviour, and a proven track record of managing a large scale project.Key Responsibilities & Objectives for the role:Drive Profitable Sales Growth through our Loyalty SchemeDrive customer acquisition through Peacocks’ channels (website, social, in-store etc.)Create & maintain a Loyalty Scheme activity plan that drives additional revenueAnalyse performance, customer data, and market trends to drive decisions and optimize revenue generating activityReview ROI on all activity and provide regular stakeholder performance reportsGreat Experience for Our CustomersUse insight and feedback to continuously enhance the customer journey by identifying opportunities to improve engagement, retention and satisfaction through the loyalty programmeManage rewards to ensure they align with customer expectations and values.CommunicationCreate and maintain a clear communication plan.Respond to feedback, work cross functionally to highlight, agree & embed process improvements.Continually challenge ways of working by gathering feedback from competitors, customer groups and retail teamTechnical/Compliance SupportDeal with administrative tasks such as payments, data security and data governanceEnsure all campaigns are legally compliant and on brand. Ensure the confidentiality, integrity and availability of information being held, accessed or processedMonitor the health of the customer database to ensure the data being used across the business is accurateKey experiences:Strong understanding of consumer behaviour and loyalty programme best practicesGood stakeholder management and communication skillsEnjoy working within a fast-paced, ever changing environmentPrevious retail or online / Ecommerce experience desirableSpecialist skills and experience:Experience with customer relationship management (CRM) systems & loyalty platformsExcellent writing, editing and proofreading skillsGood interpersonal and relationship-building skills to work with all other departmentsConfidence to influence and collaborate with senior leadersStrong analytical skills with the ability to interpret complex data and translate it into actionable strategiesExcellent project management skills with a track record of managing multiple initiatives simultaneously
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