An exciting opportunity has arisen for a a proactive and strategic CRM Manager to join the Communications team at The Birley Clubs based in Berkeley Square House, London.

The Birley Clubs operate some of the world’s most iconic private members’ clubs; Annabel’s, Mark’s Club, George, Harry’s Bar and Bath & Racquets Club. The Birley Clubs have created a paradise of sophistication, unparalleled quality, and service in the heart of Mayfair.

The CRM Manager will lead our member engagement, lifecycle, and retention strategies. This role will collaborate cross-functionally to deliver exceptional member experiences by driving segmentation, personalised communications, and data-informed lifecycle initiatives. Reporting to the Head of CRM & Member Experience, the CRM Manager will play a pivotal role in optimising every stage of the member journey.

Key Responsibilities:

• Lead the execution of the Birley member lifecycle in partnership with clubs and membership teams to enhance member experience
• Define and implement manual and automated lifecycle triggers to deliver personalised nudges, rewards, and content at key moments
• Develop and manage a multi-channel, segmented audience strategy informed by member behaviour and preferences
• Collaborate with Marketing and Events teams to ensure communications align with club offerings and moments that matter
• Champion a culture of test-and-learn across CRM activities (e.g., A/B testing subject lines, timing, messaging formats)
• Translate analyst-built segmentation models into actionable CRM strategies
• Safeguard the consistency and quality of member communications across all channels and teams (1:many and 1:1)
• Identify and proactively engage at-risk members using data and behavioural indicators
• Design and deliver loyalty initiatives and “surprise and delight” moments that drive long-term engagement and value

Skills & Experience

• 4+ years of experience in CRM, lifecycle marketing, or customer engagement roles
• Deep experience using Salesforce Marketing Cloud to build and optimise journeys and campaign
• Proven track record of delivering effective CRM strategies and personalised communication at scale
• Strong collaboration skills with experience working cross-functionally across Marketing, Membership, and Data teams
• Strategic mindset with a hands-on, data-driven approach to execution and optimisation
• Familiarity with segmentation models, campaign performance analytics, and lifecycle KPIs

We offer our employees:

• Increased remuneration as you develop and progress in your role
• Staff discounts
• Employee events
• Access to pension scheme
• Access to our Cycle to Work scheme
• Discounted rate at Fitness First and V Health Club
• Wagestream – a financial wellbeing benefit that provides you access to your pay as you earn

This role is based in our office and requires your presence Monday through Friday.

If you want to be part of the most exciting private members’ clubs in London, we would love to hear from you!