Overview

Base pay range

This range is provided by Kin Collective Recruitment. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

The Role

• This is a newly created role reporting into senior leadership, with one direct report to recruit and manage. You’ll lead the implementation of Salesforce Marketing Cloud across the business and design an adaptive, CRM model that can flex by market, but stays true to brand and commercial outcomes.
• Define and lead the lifecycle strategy across acquisition, nurture, retention and reactivation
• Own the consent and data governance strategy across channels, ensuring GDPR compliance and best-practice capture
• Design and deliver a new CRM framework from the ground up, replacing legacy systems with modern infrastructure
• Set clear KPIs around conversion, retention and ROI and regularly report on CRM performance across markets

What We’re Looking For

• Someone who’s helped stand up a CRM function from scratch, you know what’s needed before it exists
• Proven experience using Salesforce Marketing Cloud (or similar enterprise platform) at scale
• Deep understanding of GDPR and consent management in a multi-market setting
• Strategic thinker with strong technical and architectural understanding of CRM
• Commercial mindset – you’ve delivered real business impact through retention, conversion, and ROI

Why Apply?

This is a rare opportunity to join an exciting transformation project right from the beginning, where you’ll have the autonomy to shape something meaningful from the ground up. You’ll be working for a business with wide-scale brand recognition, strong internal buy in, and ambitious plans to modernise their customer experience across Europe.

The role offers genuine scope to grow, with a leadership pathway and influence across markets, and a competitive salary of up to £80,000. You’ll also benefit from an impressive package of industry leading perks and benefits that reflect the brand’s commitment to looking after its people.

Location

This is a hybrid role based in Reading, Berkshire, with 3 days per week expected in the office. The location is easily commutable from across the Thames Valley region, including Bracknell, Wokingham, Maidenhead, Basingstoke, Newbury, High Wycombe, Slough, Henley-on-Thames, Windsor, Oxford, Guildford, and surrounding areas.

About Kin Collective Recruitment

Kin Collective Recruitment specialises in marketing, brand, product, creative, digital, and communications careers across the UK, connecting ambitious people with companies that value their talent.

Please include your current or preferred location, salary expectations, and notice period when applying. CVs in Microsoft Word format are preferred (avoid textboxes or images to ensure accurate matching).

We are committed to equality, diversity, and inclusion, actively promoting diversity across all minority groups to create workplaces where everyone feels valued, respected, and empowered.

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